ATG / Knees Over Toes Gym Merch and Member Apparel
Quick Answer- KOT-style gym merch is the branded apparel program a knees-over-toes training gym runs alongside its core training business.
- Member tees, hoodies, training shorts, leggings, coach polos, and embroidered hats.
- One uploaded logo prints across every piece, athletes order direct, ships in about a week.
- No inventory, no minimum, $10 to $15 profit per item typical.
An ATG-style gym merch line is the branded apparel program that turns active members into walking ambassadors for the training method. A member tee at signup, a hoodie at the 3-month milestone, a limited-edition tee at the annual KOT athlete gathering: each piece converts gym loyalty into visible community signal. Below is the full gym merch program, the member-milestone ladder, and per-piece pricing.
What a KOT-style gym merch line typically includes
- Member tee (cotton): signup gift or first-month welcome, $19.88 VIP base
- Member performance tee: daily training shirt, $23.86 VIP
- Member hoodie: cold-morning sled warm-up, 3-month milestone gift, $36.88 VIP
- Training shorts and leggings: per athlete preference, $26.88 to $54.88
- Coach polos and hats: staff wardrobe
- Limited-edition drops: annual KOT gathering tee, milestone-anniversary hoodie
Member milestone merch ladder
| Milestone | Gift | Cost (VIP) |
|---|
| Signup | Cotton member tee | $19.88 |
| 1 month (cycle completion) | Embroidered hat | $29.86 |
| 3 months | Comfort soft hoodie | $36.88 |
| 6 months | Performance jogger or premium tee | $23.88 to $48.88 |
| 1 year | Limited-edition anniversary hoodie | $36.88 |
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.
Why a per-order print shop works for KOT gym merch
- Zero capital tied up in inventory that has to clear before the next design refresh
- Each member orders her own size and color, no bulk-order size-mix guesswork
- Limited-edition pieces launch for one week without buying ahead
- Coach polos reorder one at a time as new coaches join
- Members joining mid-month get the same merch as the start-of-month signups
Revenue math for a 40-member KOT gym
| Activity | Monthly units | Profit per | Monthly profit |
|---|
| Member tees (signup + casual) | 15 | $12 | $180 |
| Performance tees | 10 | $14 | $140 |
| Hoodies (3-month milestones) | 5 | $18 | $90 |
| Training shorts / leggings | 8 | $17 | $136 |
| Embroidered hats | 10 | $12 | $120 |
About $666 monthly profit (~$8,000 annual). After the $59 VIP subscription that is ~$7,290 net annual profit added to the gym.
Launch Your KOT Gym Merch Line
Member tees, milestone hoodies, training shorts, coach polos. One logo, one shop, ships in about a week.
Start Free
Frequently Asked Questions
Can the gym logo print across every garment in the merch line?
Yes. One logo file uploaded once prints across tees, hoodies, shorts, leggings, polos, and hats with no per-garment setup fee.
Is there a minimum on the gym merch order?
No. One member tee or a 50-piece launch run at the same per-piece price.
Can member milestones trigger automatic merch gifts?
The gym tracks milestones in its CRM or training app and orders the milestone gift from the back office when triggered. Ships direct to the member if address is entered.
How much does the gym earn per piece sold?
Recommended $10 to $15 profit per piece. The vendor sets the retail price (no Pro Shops cap).
Sarah CaldwellCrossFit and Functional Fitness Coach
Sarah owns a CrossFit affiliate and coaches HYROX teams in her off-hours. She has been in the functional fitness space for nine years and writes about box-life logistics, custom team apparel, and the new wave of hybrid training.
More articles by Sarah →
Bear Grips Pro Shops