How to Start an ATG-Style Training Apparel Shop

An ATG-style training apparel shop launches in about 30 minutes from logo upload to live URL. The setup covers member tees, training shorts and leggings, warm-up hoodies, coach polos, and embroidered hats in one branded shop. Below is the four-step walkthrough, the starter lineup, and the revenue math for a typical 40-member KOT-style training facility.

Step 1: pick the plan that fits the gym

Plan	Price	Best for
Free	$0 / month, 3 live products	Testing with a member tee, a hoodie, and a hat
Self-Service VIP	$59 / month, 200 live products, lowest base prices	Most KOT-style gyms running a full apparel line
Done-For-You VIP	$109 / month, 250 products, full white glove	Gyms that want a Pro Shops advisor to design the layout, run mockups, curate the lineup monthly

Step 2: upload the gym logo and pick the starter lineup

• Member shirts (2): cotton crew tee + performance wicking tee
• Training bottoms (2): mesh shorts (men) + high-waist leggings (women)
• Warm-up (1): comfort soft hoodie
• Coach (1): embroidered Sport-Tek polo
• Accessories (1 to 2): mesh snapback hat, embroidered rope hat
• Logo placement: left-chest embroidery for polos, front-center print for tees and hoodies, back hem for shorts and leggings

Step 3: set retail prices that hit your profit goal

Piece	VIP cost	Recommended retail	Profit per
Cotton crew tee	$19.88	$32	$12
Performance wicking tee	$23.86	$38	$14
Mesh shorts	$26.88	$42	$15
High-waist leggings	$54.88	$78	$23
Comfort hoodie	$36.88	$55	$18
Coach polo	$34.88	Operating expense	n/a
Mesh snapback hat	$25.88	$38	$12

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Step 4: link the shop from gym comms

• Add the shop URL to the gym website footer and member portal
• Pin a post in the gym WhatsApp or Discord with the shop link
• Print a QR code card to keep at the front desk
• Mention the shop in the new-member welcome email
• Drop a link in every cycle-completion congratulations email

Revenue math for a 40-member KOT-style gym

Activity	Monthly units	Profit per	Monthly profit
Member tees	15	$12	$180
Performance tees	10	$14	$140
Training bottoms (shorts + leggings)	8	$17	$136
Milestone hoodies	5	$18	$90
Hats	10	$12	$120

About $666 monthly profit (~$8,000 annual). After the $59 VIP subscription that is ~$7,290 net annual profit added to the gym.

What separates a shop earning $300 a month from one earning $1,500

• High earners link the shop from every existing touchpoint (member portal, email, Discord, QR cards)
• They run a limited-edition piece each quarter (cycle-graduation tee, anniversary hoodie)
• They tie member milestones to specific apparel gifts (3-month hoodie, 6-month jogger)
• They photograph coaches and members wearing the apparel on social monthly
• They use the affiliate program: 10% recurring on any other gym referred plus $1 per unit sold by the referred account

Frequently Asked Questions

How long does it take to set up a KOT-style training apparel shop?

About 30 minutes from logo upload to live URL. Add products over the first week as the lineup expands.

Does the gym need to hold inventory?

No. Each piece prints when ordered and ships direct from the print partner. Zero gym inventory.

What profit per piece do most KOT gyms set?

Recommended $10 to $20 per item depending on the piece. The vendor sets the retail price (no Pro Shops cap).

Can the gym earn affiliate income too?

Yes. Every account gets an affiliate link, 10% recurring commission on any other gym referred plus $1 per unit sold by the referred account.