ATG Knees Over Toes Shop for Coaches and Gyms

An ATG-style training shop is the branded apparel storefront a gym, coach, or program runs alongside the core training business. Athletes order direct, pieces print per order and ship in about a week, the gym earns $10 to $15 profit per piece. Below is the shop structure, the starter lineup, and the order flow for a typical KOT-style training facility.

What an ATG-style training shop typically stocks

• Athletic shorts (men) + mesh shorts: full-range shorts for split squat and slant board work
• Women's high-waist leggings + seamless leggings: deep split squat and sled work for women athletes
• Performance wicking tee: training top for the volume sessions
• Comfort soft hoodie: cold-morning sled warm-up layer
• Coach embroidered polo: visible coach identity on the floor
• Limited-edition pieces: program-graduation tee, milestone hoodie, anniversary drop

Starter shop lineup (6 pieces)

Piece	VIP cost	Suggested retail	Profit per
Athletic mesh shorts (men)	$26.88	$42	$15
Women's high-waist leggings	$54.88	$78	$23
Performance wicking tee	$23.86	$36	$12
Comfort soft hoodie	$36.88	$55	$18
Coach polo (embroidered)	$34.88	Operating expense	n/a
Adjustable lifestyle hat	$25.88	$38	$12

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Order flow from athlete browse to delivery

1. Athlete clicks the shop link from the gym website, Instagram bio, or QR code at the front desk
2. Browses pieces, picks her size and color, checks out direct with her own card
3. Order routes to the US print partner, piece prints to order in 2 to 4 days
4. Ships direct with free US delivery in about a week from order placement
5. Gym earns the per-piece margin paid out on the Pro Shops payout schedule

Why a per-order print shop beats holding inventory

• Zero capital tied up in inventory that may not sell in the size mix purchased
• Zero leftover stock when the design refreshes
• New athletes order the same gear month one and month twelve without restock decisions
• Limited-edition pieces can launch in the shop for one week without buying ahead
• Coach polos reorder one at a time as new coaches join without waiting for a bulk run

Frequently Asked Questions

Is this an official ATG / Athletic Truth Group shop?

No. We are not affiliated with Athletic Truth Group. We power the branded apparel shop for gyms, coaches, and programs running ATG-style or knees-over-toes style training.

How long does it take to set up the shop?

About 30 minutes from logo upload to live URL. Add products over the first week as the lineup expands.

Does the gym need to hold inventory?

No. Each piece prints when ordered and ships direct from the print partner. Zero gym inventory.

What does the gym earn per piece?

Recommended $10 to $15 per item depending on the piece. The vendor sets the retail price (no Pro Shops cap).