None of Lululemon, Vuori, or Gymshark offer a reseller or wholesale arrangement where a gym, trainer, or fan keeps a cut of the retail price. Every purchase from those three is a straight retail transaction: the brand sets the price, the brand keeps the margin, and the buyer gets the product. Building a private label works differently: the vendor picks a base product, sets the retail price, and keeps everything above the base cost. Here is how the pricing models actually compare.
Lululemon positions itself as premium athleisure, and its leggings and joggers are commonly reported in the neighborhood of $98 to $128 depending on the line. That price reflects Lululemon's own retail and brand positioning, not a wholesale cost a gym or trainer could access. There is no path for a business to sell Lululemon product under its own name or keep a share of that retail price.
Vuori sits between Lululemon and Gymshark on price, with joggers, pants, and performance pieces often reported in the $70 to $110 range. Like Lululemon, Vuori sells direct to the consumer at a fixed price with no reseller margin available to a gym, studio, or trainer who wants to offer the brand to members.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Gymshark generally runs the lowest average price of the three, with core pieces often in the $30 to $70 range and frequent site-wide sales pushing that lower. Gymshark sells direct to consumer as well, again with no wholesale or reseller arrangement that returns margin to a gym or trainer promoting the brand to members.
| Brand | Typical price positioning | Who keeps the markup | Can a business put its own logo on it |
|---|---|---|---|
| Lululemon | Highest of the three, often $98 to $128 on core leggings | Lululemon | No |
| Vuori | Upper-mid tier, often $70 to $110 | Vuori | No |
| Gymshark | Lowest of the three, often $30 to $70, more with sales | Gymshark | No |
| Bear Grips Pro Shops (your own brand) | $19.88 to $54.88 VIP base, vendor sets retail | The vendor | Yes |
These competitor ranges are commonly cited public price points that change over time. Check each brand's own site for current pricing.
Bear Grips Pro Shops charges a flat catalog base price per piece (no setup fee, free shipping included) plus one of three plan tiers: Free at $0/mo (3 live products, higher base price), Self-Service VIP at $59/mo (200 products, lowest base prices), or Done-For-You VIP at $105/mo (250 products, full white-glove service). The vendor sets retail on top of the base price. Default recommended profit is $10 per piece, and most vendors run higher margins on hoodies and leggings than on tees. See the revenue math breakdown for what that looks like across a real member or follower base.
No wholesale deal to negotiate, no reseller markup to chase. Set your retail price and keep it. Free plan to start.
Start FreeNo. These are commonly cited public price ranges that change over time and by product. Check each brand's own site for current pricing.
No hidden per-piece fees. The only recurring cost is the monthly plan (Free, $59, or $105), and the vendor sets the retail markup.
Yes. Retail price is entirely the vendor's choice, whether that means matching a premium positioning or undercutting it.
No. The Free plan supports 3 live products at $0/mo, enough to test pricing before upgrading.
Bear Grips Pro Shops