The lifestyle apparel category built by Lululemon, Vuori, and Gymshark proved something useful: gym members and fitness fans will pay for apparel that signals who they train with and how they train. None of those three brands can put a gym owner's name, a trainer's logo, or a creator's wordmark on the tag, because the product is theirs, not the buyer's. Building a private label instead of reselling someone else's brand keeps the customer relationship, the pricing decision, and the margin with the business that actually earned the audience. Bear Grips Pro Shops prints one piece at a time under the vendor's own brand, with no inventory and no minimum order required.
Most searches for a Lululemon, Vuori, or Gymshark alternative are looking for a cheaper brand to buy. A gym owner, personal trainer, or fitness creator has a different problem worth solving first: every dollar spent promoting a member on someone else's lifestyle brand is a dollar that could have gone toward apparel with the business's own name on it. A gym that hands out Lululemon gift cards to top members is marketing Lululemon. A gym that hands out a branded hoodie is marketing itself. Bear Grips Pro Shops exists for the second option: upload a logo, pick products, and start selling under a name the business already owns.
| Question | Reselling Lululemon, Vuori, or Gymshark | Building your own brand on Bear Grips Pro Shops |
|---|---|---|
| Whose logo is on the tag | Theirs | Yours |
| Who owns the customer email or contact list | The lifestyle brand | The vendor |
| Who sets the retail price | The lifestyle brand | The vendor |
| Minimum order to start | Not applicable, it is retail, not wholesale | None, print one piece at a time |
| Where the margin goes | To the lifestyle brand | To the vendor |
Three pieces cover most audiences without overwhelming a first launch:
See the full leggings brand guide for how that third piece works as a private label instead of a resale item.
Every vendor on Bear Grips Pro Shops sets the retail price and keeps the difference above the base cost. Default recommended profit is $10 per piece, though most vendors charge more on hoodies and leggings. A tee at $19.88 base sold for $32 clears about $12. A hoodie at $36.88 base sold for $58 clears about $21. Nothing is owed back to a lifestyle brand because there is no lifestyle brand in the transaction. The full pricing and fees teardown breaks this down against how the three lifestyle brands price their own finished goods.
The Free plan covers 3 live products at a higher per-item base price. Self-Service VIP ($59/mo) unlocks 200 products at the lowest base prices. Done-For-You VIP ($105/mo) assigns a personal shop advisor who builds out 15 products a month from one uploaded design.
Skip reselling someone else's logo. Upload your design, pick your starter products, keep the margin. Free plan available, no inventory required.
Start FreeNo. A gym, studio, or trainer with an existing member base already has a built-in audience. Creators with smaller followings can start on the free plan and grow from there.
Yes. One uploaded design or logo can be applied across the catalog with unlimited colors and no per-color charge.
Free plan is $0/mo with 3 live products. Self-Service VIP is $59/mo for 200 products at the lowest base prices. Done-For-You VIP is $105/mo with a personal shop advisor.
An ambassador promotes someone else's brand and typically gets discounted product in return. Building a private label puts the vendor's own name on the product and keeps the retail margin on every sale.
Bear Grips Pro Shops