Bear Grips Pro ShopsCustom Leggings Brand: A Lululemon and Gymshark Alternative for Studios
- Leggings are the single product category Lululemon and Gymshark built their entire reputations on, and the highest-margin piece for a private label too.
- Bear Grips Pro Shops offers the Signature Seamless Leggings, Women's High-Waist Pocket Leggings, and Capri Leggings from $54.88 VIP base.
- A small leg or hip logo placement, the style borrowed from lifestyle brands, is available as a design option.
- No minimum order means a studio can test one leggings design before committing to a full color run.
Search interest in "custom lululemon leggings," "lululemon alternative leggings," and "gymshark leggings alternative" all point at the same underlying want: a leggings line good enough to wear next to a lifestyle brand's, without paying that brand's logo tax. Leggings are also the highest-margin category in most gym or studio shops, which makes a private label leggings line one of the strongest first moves for a business building its own brand.
Why leggings are the category worth owning first
Leggings sell at a higher price point than tees, get worn more often per week than most other gym pieces, and carry the highest brand-loyalty behavior of any apparel category, members who like one pair tend to buy a second and third in different colors. That combination makes leggings the single best category for a studio or gym to put its own name on first.
The leggings lineup
- Signature Seamless Leggings ($54.88 VIP base): the everyday, full-length option.
- Women's High-Waist Pocket Leggings ($54.88): adds a functional pocket, a common request from members.
- Women's High-Waist Capri Leggings ($54.88): the cropped-length alternative for warmer climates or studio preference.
Logo placement options
Lifestyle brands popularized a small logo placed on the outside of the calf or hip rather than a large front print, and the same placement is available as a design choice when uploading artwork. A small wordmark or icon in that spot reads as premium and intentional, closer to how Lululemon and Gymshark position their own leggings than a large front graphic would.
Pricing math on leggings
| Product | VIP base | Typical studio retail | Margin per piece |
|---|---|---|---|
| Signature Seamless Leggings | $54.88 | $78 to $90 | $23 to $35 |
| High-Waist Pocket Leggings | $54.88 | $78 to $92 | $23 to $37 |
| High-Waist Capri Leggings | $54.88 | $70 to $85 | $15 to $30 |
Leggings routinely clear more margin per piece than any other apparel category in a studio's shop, which is why most studios launch this piece early rather than last.
Launching a leggings line
Sign up at shops.beargrips.com, upload a logo, and choose leg or hip placement for the print. Pair the leggings with a matching tee for a starter bundle. See the Lululemon alternative for women guide for the rest of a matching women's lineup.
Put Your Logo on Your Own Leggings Line
Signature Seamless Leggings from $54.88 VIP base, no minimum, leg or hip logo placement available.
Start FreeFrequently Asked Questions
Can the print be a small logo on the leg instead of a full front design?
Yes. Placement is chosen when the design is uploaded, including a small calf or hip placement.
Are these leggings seamless like Lululemon's or Gymshark's?
The Signature Seamless Leggings use a seamless construction. Fabric technology differs by brand, so compare fit in person if that is a priority.
What sizes are available?
Most leggings run through 3XL. Check the specific product page for the current size range.
Is there a minimum order to launch a leggings design?
No. A single design can go live with no minimum order, printed one piece at a time.
