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Custom Leggings Brand: A Lululemon and Gymshark Alternative for Studios

June 10, 2026 6 min read By Cameron Wells
Quick Answer
Table of Contents
  1. Why leggings are the category worth owning first
  2. The leggings lineup
  3. Logo placement options
  4. Pricing math on leggings
  5. Launching a leggings line
  6. Frequently Asked Questions

Search interest in "custom lululemon leggings," "lululemon alternative leggings," and "gymshark leggings alternative" all point at the same underlying want: a leggings line good enough to wear next to a lifestyle brand's, without paying that brand's logo tax. Leggings are also the highest-margin category in most gym or studio shops, which makes a private label leggings line one of the strongest first moves for a business building its own brand.

Why leggings are the category worth owning first

Leggings sell at a higher price point than tees, get worn more often per week than most other gym pieces, and carry the highest brand-loyalty behavior of any apparel category, members who like one pair tend to buy a second and third in different colors. That combination makes leggings the single best category for a studio or gym to put its own name on first.

The leggings lineup

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Logo placement options

Lifestyle brands popularized a small logo placed on the outside of the calf or hip rather than a large front print, and the same placement is available as a design choice when uploading artwork. A small wordmark or icon in that spot reads as premium and intentional, closer to how Lululemon and Gymshark position their own leggings than a large front graphic would.

Pricing math on leggings

ProductVIP baseTypical studio retailMargin per piece
Signature Seamless Leggings$54.88$78 to $90$23 to $35
High-Waist Pocket Leggings$54.88$78 to $92$23 to $37
High-Waist Capri Leggings$54.88$70 to $85$15 to $30

Leggings routinely clear more margin per piece than any other apparel category in a studio's shop, which is why most studios launch this piece early rather than last.

Launching a leggings line

Sign up at shops.beargrips.com, upload a logo, and choose leg or hip placement for the print. Pair the leggings with a matching tee for a starter bundle. See the Lululemon alternative for women guide for the rest of a matching women's lineup.

Put Your Logo on Your Own Leggings Line

Signature Seamless Leggings from $54.88 VIP base, no minimum, leg or hip logo placement available.

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Frequently Asked Questions

Can the print be a small logo on the leg instead of a full front design?

Yes. Placement is chosen when the design is uploaded, including a small calf or hip placement.

Are these leggings seamless like Lululemon's or Gymshark's?

The Signature Seamless Leggings use a seamless construction. Fabric technology differs by brand, so compare fit in person if that is a priority.

What sizes are available?

Most leggings run through 3XL. Check the specific product page for the current size range.

Is there a minimum order to launch a leggings design?

No. A single design can go live with no minimum order, printed one piece at a time.

Cameron Wells
Cameron WellsCustom Apparel and POD Industry Writer

Cameron has been writing about the custom apparel and print on demand industry for seven years, with a background in e-commerce operations. He covers platform comparisons, no-minimum vendors, and what is changing for small custom merch businesses.

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