Women's gym and studio apparel is the category Lululemon built its entire brand around, and it is also the category where a gym or studio's own labeled line can compete hardest, because the audience already trusts the source. A studio with a loyal member base does not need Lululemon's logo to sell leggings, a sports bra, or a fitted tee. It needs a design of its own on a product that fits the same use case.
Searches like "gym wear for women lululemon" and "seamless leggings for women lululemon" show how much of the women's fitness apparel conversation centers on one brand. A studio, gym, or trainer with a female-majority member base can capture that same demand under its own name instead of sending members toward a brand that has nothing to do with the studio.
Most women's pieces run XS through 3XL, which matters for a studio that wants a labeled line to serve its whole membership, not just one size range. Building an in-house line also means the studio can be explicit about size inclusivity in a way a third-party brand's size chart never will be for that specific business.
Women's pieces tend to support bolder branding than men's: a full front wordmark, a small leg placement on leggings (a placement style borrowed from the lifestyle brand category), or a back waistband detail. Black remains the top seller across nearly every category, followed by heather gray and a seasonal accent color.
Sign up at shops.beargrips.com, upload a logo, and start with a tee and the Signature Seamless Leggings. See the custom leggings brand guide for placement options and pricing specifics on that piece, since it is typically the highest-margin item in a women's lineup.
Leggings, sports bras, tees, cropped hoodies, all under your own name. No minimum, free plan to start.
Start FreeYes. Placement is set by the vendor when the design is uploaded, including a small leg or hip placement.
Most women's pieces run through 3XL. Check the specific product page for the exact size range before launch.
Yes. All three can carry the same design and be listed together in the shop.
No. The Free plan covers 3 live products, enough to launch a tee, a legging, and one more piece before upgrading.
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