Bear Grips Pro ShopsLululemon Alternative for Women: Build a Custom Gym Brand Instead
- Women's Lululemon searches (leggings, sports bras, seamless pieces) point at a category any gym or studio can build under its own name instead.
- Bear Grips Pro Shops covers women's tees, leggings, sports bras, and cropped hoodies with base prices from $19.88 to $54.88.
- Sizing runs XS through 3XL on most women's pieces, so a studio is not limited to one size range.
- The vendor sets retail and keeps the margin, unlike sending members to buy a lifestyle brand's women's line.
Women's gym and studio apparel is the category Lululemon built its entire brand around, and it is also the category where a gym or studio's own labeled line can compete hardest, because the audience already trusts the source. A studio with a loyal member base does not need Lululemon's logo to sell leggings, a sports bra, or a fitted tee. It needs a design of its own on a product that fits the same use case.
Why women's gym apparel is the highest-opportunity category
Searches like "gym wear for women lululemon" and "seamless leggings for women lululemon" show how much of the women's fitness apparel conversation centers on one brand. A studio, gym, or trainer with a female-majority member base can capture that same demand under its own name instead of sending members toward a brand that has nothing to do with the studio.
A women's starter lineup
- Women's Favorite Tee ($19.88 VIP base): the everyday volume piece.
- Women's Premium Cotton Tee ($23.88): a softer, slightly slimmer cut.
- Signature Seamless Leggings ($54.88): the category leggings and Lululemon built their reputation on.
- Padded Sports Bra ($45.88): a natural add-on to a leggings line.
- Women's Premium Cropped Hoodie ($47.88): the layering piece.
Sizing and fit
Most women's pieces run XS through 3XL, which matters for a studio that wants a labeled line to serve its whole membership, not just one size range. Building an in-house line also means the studio can be explicit about size inclusivity in a way a third-party brand's size chart never will be for that specific business.
Design and color notes
Women's pieces tend to support bolder branding than men's: a full front wordmark, a small leg placement on leggings (a placement style borrowed from the lifestyle brand category), or a back waistband detail. Black remains the top seller across nearly every category, followed by heather gray and a seasonal accent color.
Getting a women's line live
Sign up at shops.beargrips.com, upload a logo, and start with a tee and the Signature Seamless Leggings. See the custom leggings brand guide for placement options and pricing specifics on that piece, since it is typically the highest-margin item in a women's lineup.
Build a Women's Line for Your Studio or Gym
Leggings, sports bras, tees, cropped hoodies, all under your own name. No minimum, free plan to start.
Start FreeFrequently Asked Questions
Can leggings have a small logo placed on the leg like a lifestyle brand does?
Yes. Placement is set by the vendor when the design is uploaded, including a small leg or hip placement.
Does the sizing run as large as plus size?
Most women's pieces run through 3XL. Check the specific product page for the exact size range before launch.
Can I sell a matching set (tee, leggings, sports bra)?
Yes. All three can carry the same design and be listed together in the shop.
Do I need the paid plan to start a women's line?
No. The Free plan covers 3 live products, enough to launch a tee, a legging, and one more piece before upgrading.
