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Bear Grips vs Gymshark: Build Your Own Brand Instead of Wearing Theirs

March 22, 2026 6 min read By Cameron Wells
Quick Answer
Table of Contents
  1. What Gymshark actually is
  2. What Bear Grips Pro Shops actually is
  3. Side by side
  4. The Gymshark growth story applied to a small business
  5. When promoting a lifestyle brand still makes sense
  6. Frequently Asked Questions

"Who are Gymshark's competitors" is a common search, and most answers point to other finished lifestyle labels chasing the same retail shelf. That is a different question from the one a gym owner or trainer is usually actually asking, which is whether to keep paying retail for someone else's logo or build a labeled line of their own. Gymshark answers the first question by being a brand to buy. Bear Grips Pro Shops answers the second by being a platform to print on, under the vendor's own name, with no inventory and no minimum order.

What Gymshark actually is

Gymshark is a UK-founded fitness apparel brand widely reported to have started around 2012, when its founder screen printed gym clothing himself and built relationships with fitness YouTubers who wore the gear. It has since grown into a large lifestyle label with its own product lines, retail stores, and fixed pricing. Gymshark sells a finished product at a set price. It does not offer a way for a gym, trainer, or creator to put their own logo on a Gymshark garment.

What Bear Grips Pro Shops actually is

Bear Grips Pro Shops is a print-on-demand storefront platform. A vendor uploads their own design or logo, picks products from a 63-item catalog (tees, hoodies, joggers, leggings, hats, and more), and gets a branded shop that prints and ships each order as it comes in. There is no relationship between Bear Grips Pro Shops and Gymshark, and Bear Grips Pro Shops does not manufacture, license, or resell Gymshark apparel in any form. It is an independent platform for a vendor's own brand.

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Side by side

CategoryGymsharkBear Grips Pro Shops
Whose brand is on the tagGymshark'sThe vendor's own
Who owns the customer relationshipGymsharkThe vendor
Minimum orderNot applicable, retail onlyNone, 1 piece
Inventory required to sellNot applicable to a buyerNone, printed on order
Where the retail markup goesGymsharkThe vendor
Best forA fan buying finished apparelA gym, trainer, or creator selling under their own name

The Gymshark growth story applied to a small business

The part of Gymshark's story worth borrowing is not the brand, it is the playbook: start with a low-frills production method, put the product in front of an audience that already trusts the source, and let word of mouth do the rest. A gym owner or trainer already has that audience, its members and followers. A no-minimum, no-inventory platform lets that audience be tested with a real product line without the outside funding Gymshark eventually raised to scale into factories and retail stores.

When promoting a lifestyle brand still makes sense

Sometimes a gym or trainer does want to be part of a lifestyle brand's ambassador or discount program for cross-promotion or personal gear at a reduced cost. That is a legitimate marketing move, and it is not mutually exclusive with running a private label. The two solve different problems: one lends the gym's name to someone else's brand for a discount, the other builds equity in the gym's own name. See the trainer and gym owner branded apparel guide for how that tradeoff plays out.

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Frequently Asked Questions

Does Bear Grips print or sell Gymshark products?

No. Bear Grips Pro Shops has no relationship with Gymshark. It prints a vendor's own uploaded designs on its own catalog of blanks, not Gymshark merchandise.

Is Gymshark a print-on-demand company?

No. Gymshark is a retail brand that sells its own finished designs at a fixed price, not a platform for customizing or private-labeling apparel.

Can I put my gym's logo on a Gymshark product?

No, Gymshark does not offer that. That gap is exactly what a private-label platform like Bear Grips Pro Shops is built to fill.

How fast can a competing shop actually launch?

The shop goes live the same day a design is uploaded. First orders typically ship within about a week.

Cameron Wells
Cameron WellsCustom Apparel and POD Industry Writer

Cameron has been writing about the custom apparel and print on demand industry for seven years, with a background in e-commerce operations. He covers platform comparisons, no-minimum vendors, and what is changing for small custom merch businesses.

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Bear Grips Pro Shops: Free storefronts for gyms, clubs, and teams. No inventory. No risk.