A gym or trainer that spends money handing out Lululemon, Vuori, or Gymshark product to members is running a marketing expense with zero return path, the money is gone and the brand that benefits is not the gym's own. A gym that instead sells a branded tee, hoodie, or legging line to the same members turns that same spend into a revenue line. Here is the actual math on both sides.
A gym handing out 20 lifestyle-brand hoodies a year to top members, at a commonly reported retail range of $55 to $75 each, spends $1,100 to $1,500 annually with zero revenue returned and zero ownership of the design. That spend also promotes a brand with no connection to the gym's own name.
| Piece | Buyers/yr | Margin per piece | Annual revenue |
|---|---|---|---|
| Tee | 60 | $12 | $720 |
| Hoodie | 30 | $20 | $600 |
| Leggings | 25 | $28 | $700 |
| Annual revenue | $2,020 | ||
That is a 150-member gym converting roughly 10-15 percent of its membership into a buyer across three products in a year, a conservative estimate for a gym with any member loyalty.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.| Piece | Buyers/yr | Margin per piece | Annual revenue |
|---|---|---|---|
| Tee | 150 | $13 | $1,950 |
| Hoodie | 80 | $22 | $1,760 |
| Leggings | 60 | $30 | $1,800 |
| Annual revenue | $5,510 | ||
At a larger studio with 400 to 500 members, the same three-piece lineup clears over $5,500 a year in pure apparel margin, with no inventory sitting unsold.
Three levers move these numbers up: adding a fourth product (a hat or short is a low-cost add), running a seasonal limited design twice a year, and pricing hoodies and leggings at the higher end of the typical range rather than the low end. None of these levers require any additional inventory commitment.
Sign up at shops.beargrips.com to see actual base prices across the full catalog and set retail prices against a specific member or client count. See the pricing and fees teardown for how these base costs compare to what the three lifestyle brands charge at retail.
No inventory risk, no minimum order. Set retail prices against your own member count and see the math for real.
Start FreeNo. They are conservative estimates based on typical buy rates. Actual results depend on member loyalty, design quality, and how often new pieces are launched.
The math scales down proportionally. A 40 to 50 member gym can still clear several hundred dollars a year on a single tee and hoodie with no inventory risk.
No, it is additive. Apparel margin sits on top of membership dues as a separate revenue line.
A discount code sends revenue to the lifestyle brand. A branded line keeps the margin with the gym on every sale.
Bear Grips Pro Shops