Vuori Alternative: Build a Custom Athleisure Brand for Your Gym

March 21, 2026 5 min read By Cameron Wells

Quick Answer

Vuori built its reputation on a middle ground between performance gymwear and everyday athleisure, a positioning any gym or studio can build under its own name.
Bear Grips Pro Shops covers the same core categories (joggers, quarter-zips, long sleeve tees, fleece) with base prices from $19.88 to $48.88.
No minimum order lets a studio test a single athleisure piece before committing to a full lineup.
The vendor sets retail and keeps the margin, unlike promoting Vuori's own line to members or followers.

Table of Contents

The athleisure positioning Vuori popularized
An athleisure starter lineup
Positioning versus Vuori's price tier
What to design for an athleisure line
Launching an athleisure lineup
Frequently Asked Questions

Vuori's pitch is a piece that works equally well in a workout and in everyday life, part performance, part lifestyle. That positioning does not require Vuori's logo. A gym, studio, or fitness creator can build the same crossover lineup (joggers, quarter-zips, soft long sleeves) under its own brand, sold to a member base that already trains there.

The athleisure positioning Vuori popularized

Vuori's core idea is simple: clothing built for the gym that also looks right afterward, at a coffee shop or on a walk. That crossover use case is exactly what most gym and studio members are already buying apparel for. Building the same category (not the same brand) under a gym's own name captures that same demand without sending it to Vuori.

An athleisure starter lineup

Unisex Premium Fleece Joggers ($48.88 VIP base): the closest match to Vuori's jogger category.
Men's Performance Quarter-Zip Pullover ($29.88): the layering piece for cooler days.
Long Sleeve Cotton Shirt ($29.88): the soft everyday long sleeve.
Classic Zip-Up Hoodie ($41.88): a heavier layering option.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Positioning versus Vuori's price tier

Piece	Bear Grips Pro Shops VIP base	Vuori typical reported retail
Joggers	$48.88	Often $90 to $110
Quarter-zip pullover	$29.88	Often $80 to $100
Long sleeve tee	$29.88	Often $60 to $75

Vuori's figures are commonly cited public price points, check their site for current pricing.

What to design for an athleisure line

Athleisure sells on subtlety more than most gym apparel. A small chest wordmark, a sleeve tag, or a tonal print (same color print as the garment) reads closer to Vuori's understated look than a loud full-chest graphic. Neutral colors, sand, sage, charcoal, and navy, tend to outsell bright colors in this category.

Launching an athleisure lineup

Sign up at shops.beargrips.com and start with the jogger and one soft layering piece. See the custom joggers and sweatpants guide for a deeper look at that category specifically.

Build Your Own Athleisure Line

Joggers, quarter-zips, soft layers, all under your own name. No minimum, free plan to start.

Start Free

Frequently Asked Questions

Is there a direct Bear Grips match for Vuori's stretch fabric?

Not a fabric-for-fabric match, but the Unisex Premium Fleece Joggers and Performance Quarter-Zip cover the same crossover use case at a lower base cost.

Can I run an athleisure line alongside a performance training line in the same shop?

Yes. Both can be listed in the same branded shop under different categories.

What colors sell best in this category?

Neutral tones (sand, sage, charcoal, navy) tend to outperform bright colors for athleisure-positioned pieces.

Do I need the paid plan to test one athleisure piece?

No. The Free plan covers 3 live products, enough to test a jogger and one layering piece.

Cameron WellsCustom Apparel and POD Industry Writer

Cameron has been writing about the custom apparel and print on demand industry for seven years, with a background in e-commerce operations. He covers platform comparisons, no-minimum vendors, and what is changing for small custom merch businesses.