Murph Fundraiser Shirts For Veterans

Murph fundraiser shirts route proceeds from the Memorial Day event apparel to a veterans charity. The two most-common destinations are the LT Michael P. Murphy Memorial Foundation (founded by Lt Murphy's family) and the Navy SEAL Foundation. Transparent donation accounting on the box shop page (e.g., "$15 per shirt donated to the LT Michael P. Murphy Foundation") drives athlete buy-in and recurring participation year over year.

Common Veterans Charities For Murph Fundraisers

The charities most CrossFit boxes route Murph proceeds to:

• LT Michael P. Murphy Memorial Foundation: directly tied to Lt Murphy; runs the annual Murph Challenge with millions raised cumulative
• Navy SEAL Foundation: broader Navy SEAL community support
• Wounded Warrior Project: post-service veteran support and physical recovery programs
• Tunnel to Towers: founded for FDNY firefighter Stephen Siller (9/11) but now supports veterans broadly
• Folds of Honor: education scholarships for families of fallen service members
• Local veteran organizations: state and city-level veteran support orgs; community-tied donations land differently

Donation Transparency On The Box Shop

Athletes participate more when they can see exactly where the money is going. Transparency moves that work:

• Per-shirt donation amount: "$15 per shirt donated to LT Michael P. Murphy Foundation"
• Cumulative annual total: post the box's annual donation total on the shop page
• Lifetime donation total: "Since 2018, our box has raised $47,200 for veterans charities"
• Photo of the donation check: post-event photo of the donation handoff is a powerful community signal
• Charity logo on the shop page: with permission from the charity, display their logo to signal legitimacy

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Pricing The Fundraiser To Maximize The Donation

Pricing math for fundraiser apparel:

Athlete price	VIP base cost	Box profit	Donation %	Donation per shirt
$45	$19.88	$25.12	50%	$12.56
$55	$19.88	$35.12	50%	$17.56
$50	$24.88	$25.12	100%	$25.12
$65	$24.88	$40.12	50%	$20.06

The 100% donation model (box covers shirt cost from elsewhere) drives the highest community buy-in but is only sustainable for boxes with separate apparel-program revenue.

Multi-Year Murph Fundraiser Growth

Boxes that run Murph annually see compound fundraising growth:

• Year 1: 30 athletes, $375 donation
• Year 2: 50 athletes, $750 donation
• Year 3: 75 athletes, $1,500 donation
• Year 5: 120 athletes, $3,000 donation
• Year 10: 250 athletes, $7,500 donation

The cumulative donation is the box's permanent community-impact story. Athletes return year over year specifically because they want to be part of the growing total.

Setting Up The Murph Fundraiser Shop

Five-step setup for the fundraiser apparel program:

1. Sign up free at shops.beargrips.com/for/murph-training
2. Upload the box logo and the Murph year-edition design
3. Pick the event tee piece (Airlume Cotton Tee or Premium CVC Jersey Tee)
4. Set retail prices; default $10-15 profit, but bump to $20-30 for the fundraiser to maximize donation
5. Post donation transparency on the shop page: charity name, per-shirt amount, and any cumulative total

Frequently Asked Questions

What percentage of proceeds should we donate?

Most boxes donate 30-50% of profit. Some go to 100% donation; sustainable only when the box covers shirt cost from a separate budget.

Do we need official partnership with the charity to donate?

No, you can simply donate proceeds. Some charities (LT Michael P. Murphy Foundation, Navy SEAL Foundation) offer official Murph Challenge programs with branded apparel; check their websites for current partnership terms.

How do we send the donation?

Most charities accept direct online donation through their website. After the event, total the proceeds and make a single donation; some charities issue a thank-you certificate for the box.

Can we run the fundraiser shirt sales year-round, not just on Memorial Day?

Yes. The shop stays open year-round; many boxes accept ongoing apparel orders with donation transparency posted alongside.