Hero WOD Apparel Collection

Hero WOD apparel covers the full library of CrossFit hero workouts, each named for a fallen service member. Murph is the most famous (Lt Michael Murphy), but DT (US Air Force SSgt Timothy Davis), JT (Petty Officer 1st Class Jeff Taylor), Bert (Bert Hubbard), and dozens of others all have associated apparel traditions. A hero WOD apparel collection lets a box honor different fallen heroes across the year, not just on Memorial Day.

Common Hero WODs Beyond Murph

The hero WODs that commonly carry custom apparel:

• Murph (LT Michael Murphy, USN SEAL) - Memorial Day
• DT (SSgt Timothy Davis, USAF) - 12 deadlifts, 9 hang power cleans, 6 push jerks, 5 rounds
• JT (PO1 Jeff Taylor, USN SEAL) - 21-15-9 handstand pushups, ring dips, pushups
• Bert (Bert Hubbard, USMC) - 50 burpees, 100 squats, 5 rounds
• Bradley (SSgt Brian Bradley, USAF) - 10 rounds of pullups, pushups, sprints
• Hammer (CW3 Jamie Weisner, USN) - 5 rounds of cleans, front squats, jerks, pullups
• Holleyman (SSgt Jeff Holleyman, USA) - 30 rounds of wallballs, burpees, cleans
• Tommy V (SSgt Thomas Vandeloecht, USA) - thrusters and rope climbs

Design Conventions Across Hero WODs

Shared conventions hold across hero WOD apparel:

• The honoree's name and rank: prominent on the back or chest
• The workout rep scheme: similar to the Murph back-print convention
• The branch of service: small US Army, Navy, Air Force, or Marines callout
• The date of loss: small text with the day the honoree was killed in action
• The "Never Forget" line: appears on many hero WOD pieces

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Programming Hero WOD Apparel Across The Year

Boxes that run hero WODs year-round can build an apparel cadence around them:

• Memorial Day: Murph
• Independence Day: Bert or Tommy V (timed around July 4th programming)
• Veterans Day: JT, DT, or Hammer
• September 11: a custom 9/11 tribute WOD with custom apparel
• Memorial-day-specific WOD anniversaries: the actual death date of the honoree

4-6 hero WOD apparel drops per year is a sustainable cadence that drives recurring community engagement and donation revenue.

Best Blanks For Hero WOD Apparel

The blanks that work across the hero WOD collection:

• Premium CVC Jersey Tee (Next Level, $24.88 VIP base): vintage triblend, the year-round hero WOD default
• Airlume Cotton Athletic Tee (Bear Grips, $19.88 VIP base): cotton tee for high-volume box drops
• Long Sleeve Cotton Shirt (Bella+Canvas, $29.88 VIP base): long-sleeve for cool-weather hero WOD events (Veterans Day, etc.)
• Comfort Soft Hoodie (Bear Grips, $36.88 VIP base): premium hero WOD hoodie

Donating Hero WOD Apparel Proceeds

The respectful default: donate proceeds to a charity tied to the honoree where possible:

• Honoree-specific foundations: many fallen service members have family-run foundations or named charities
• Branch-specific foundations: Navy SEAL Foundation, Marine Corps Scholarship Foundation, Air Force Aid Society, Army Emergency Relief
• Broader veterans charities: Wounded Warrior Project, Folds of Honor, Tunnel to Towers
• Transparency: post the donation total on the shop page; update annually so community sees the cumulative impact

Frequently Asked Questions

How many hero WODs should a box run per year?

4-6 is a sustainable cadence. Murph (Memorial Day), Bert or Tommy V (July 4), JT or DT (Veterans Day), and a 9/11 tribute WOD covers the major holidays.

Is it appropriate to profit from hero WOD apparel?

Selling at cost or with charity donation is the standard. Most boxes donate 30-100% of profit; transparency drives buy-in.

Do we need permission from the honoree's family to use their name on apparel?

Reach out to the family or their foundation when possible. Most are supportive of CrossFit honor traditions; some have specific guidelines on imagery and language.

Can hero WOD apparel be sold year-round, not just on the workout date?

Yes. Many boxes sell hero WOD apparel year-round as a permanent honor program with recurring veteran-charity donations.