CrossFit Box Murph Event Shirts
Quick Answer- CrossFit box Murph event shirts are an annual revenue line that funds the box donation to veterans charities.
- Print-on-demand setup means a 30-athlete box pays the same per-unit cost as a 300-athlete box.
- Pieces from $19.88 with no minimum order, US-printed, free shipping.
- Profit per shirt: typically $10-20 with the proceeds going to a veterans charity.
CrossFit box Murph event shirts have become an annual programming staple: athletes register for the Memorial Day workout, the registration fee covers the shirt plus a donation to a veterans charity, and the shirt becomes a permanent record of the year. Bear Grips Pro Shops gives the box a branded apparel storefront for this annual program at $0 upfront cost with pieces from $19.88 at the VIP base.
The Annual Box Murph Apparel Program
Four apparel layers most boxes run for Memorial Day Murph:
- Athlete event tee: every paid participant gets the event shirt; the year and box name are the centerpiece
- Finisher hoodie: awarded to athletes who complete Rx Murph (vest, no scaling)
- Coach and judge polo: branded apparel for the coaches and judges running the event
- Spectator and family tee: optional shirt for family members watching the workout; often sold as a fundraising add-on
Pricing The Box Murph Apparel Program
Standard box-Murph pricing model:
| Registration tier | Includes | Athlete price | Box profit |
|---|
| Standard | Workout + event tee | $45-55 | $15-25 |
| Plus finisher | Workout + tee + finisher hoodie | $85-105 | $30-40 |
| Family bundle | Athlete kit + 2 spectator tees | $95-115 | $35-50 |
Most boxes route 30-50% of profit to the LT Michael P. Murphy Foundation, the Navy SEAL Foundation, or a local veterans charity.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.
Athlete Registration And Apparel Timing
The standard timeline that allows for the apparel order to ship in time:
- 5-6 weeks before Memorial Day: open registration with apparel order included
- 4 weeks before: registration closes; place the apparel order with the box logo and year design
- 2 weeks before: apparel arrives; hand out at the gym during regular classes
- Memorial Day: athletes wear the event tee during the workout (or vest-friendly tank if going Rx with vest)
- Week after Memorial Day: finisher hoodies arrive (often ordered after results are locked, so finishers can have their name embroidered)
Coach And Judge Apparel For Event Day
The coaches and judges running the workout earn a different apparel piece:
- Men's Performance Polo (Sport-Tek, $34.88 VIP base): branded polo with "Coach" or "Judge" embroidered on the chest
- Women's Premium Cotton Pique Polo (Gildan, $34.88 VIP base): women coaches and judges
- Coach-only hoodie: separate Comfort Soft Hoodie ($36.88) for coach staff, often given as an end-of-Murph thank-you
Multi-Year Box Murph Programs
Boxes that run Murph annually accumulate value over time:
- Year-edition wardrobe: athletes who do Murph at the same box for 5+ years accumulate a wardrobe of year-edition shirts; this drives recurring participation
- Cumulative donation: track the lifetime donation total ("$23,400 raised for veterans charities since 2018"); athletes get to be part of a growing total
- Charter member shirt: athletes who have completed every box Murph since opening get a special "Charter Member" sleeve patch each year
Run Your Box Murph Apparel Program
Free apparel storefront, no minimum order, no inventory. Event tees, finisher hoodies, and coach polos in one place.
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Frequently Asked Questions
How much should we charge athletes for the Memorial Day Murph registration?
$40-60 including the event tee. Higher tiers ($85-105) include the finisher hoodie. Adjust based on box demographics and the donation portion.
How much of the registration fee should go to charity?
Most boxes route 30-50% of profit. Some go to 100% donation. Set the donation percentage upfront and post it transparently.
Can we run a separate finisher hoodie order after the workout?
Yes. Many boxes order the event tee in advance and the finisher hoodie after the workout, so each finisher's name can be embroidered on the back.
How long does it take to set up a box Murph apparel program?
Under an hour to create the shop, upload the design, and open registration. Allow 4-5 weeks total from open registration to event-day shirt-in-hand.
Andre RollinsBoutique Gym Owner
Andre owns a boutique strength facility and personal training studio in Atlanta. He has been a personal trainer for 15 years and writes about gym branding, member retention, and how independent owners can compete with chain studios.
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