Lululemon's men's line (ABC pants, joggers, training tees) shows up constantly in searches from men looking for a cheaper or different option. A gym or trainer working with a male client base has a bigger opportunity available: instead of pointing members toward Lululemon's men's collection, build a men's line of the gym's own with the same core categories, sold at a price the gym sets and a margin the gym keeps.
Lululemon's men's line built a reputation around a handful of categories (performance pants, joggers, training tees) that fit gym and studio use well. That reputation is real, but it belongs to Lululemon's brand, not to any individual gym or trainer sending members to buy it. A gym that instead builds its own men's lineup keeps that same product-market fit while putting its own name on the piece.
Men's gym apparel sells best with a clean, minimal design: a small chest logo, a single-color wordmark, or a subtle back print. Loud, busy graphics tend to underperform on men's pieces compared to women's, where bolder prints do better. Color-wise, black, charcoal, and navy carry the highest sell-through across men's tees, joggers, and hoodies in most gym shops.
Sign up at shops.beargrips.com, upload a logo, and pick a men's starter set (a tee, a jogger or short, one layering piece). No minimum order and no inventory to hold. See the full joggers and sweatpants guide for more on that specific category, since it is one of the highest-margin pieces in a men's lineup.
Tees, joggers, shorts, hoodies, all under your own name. No minimum, free plan to start.
Start FreeNot an exact match, but the Men's Midweight Performance Joggers cover the same everyday performance-pant category at $40.88 VIP base, and the vendor sets the design and fit expectations.
Most men's tees, joggers, and hoodies run from XS through 3XL.
Yes. A single shop can list any combination of the 63-product catalog under one brand.
No. The Free plan supports 3 live products, enough to test a small men's starter set before upgrading.
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