How to Start a 7-on-7 Football Team Apparel Shop From Scratch

Starting a 7-on-7 football team apparel shop from scratch takes about an hour from sign-up to a live, ordering-capable store. The free Pro Shops plan covers three live products, a branded URL, your team logo applied across the catalog, and the affiliate program. This is enough to launch a small program or test the model. Most active programs upgrade to the $59/month VIP plan inside the first 30 days to unlock 200 products and the lowest base prices.

Step 1: Sign up free

Create a free Pro Shops account. No card required. Three live products, branded URL, and the affiliate program all included. Good for testing the model with a small program.

If your program is 25+ players or you plan to run 5+ products, upgrade to the $59/month VIP plan from day one. It pays for itself in the first week of spring.

Step 2: Upload your team logo

Upload your team logo file in vector (SVG, AI, PDF) or high-res PNG (2000+ pixels, transparent background). The logo applies to every product you add to the store automatically.

If you don't have a team logo, consider the $109/month Done-For-You VIP plan: our design team creates the logo and product mockups for you, saving the design step entirely.

Step 3: Pick your starter lineup

Most successful 7-on-7 stores launch with 5-7 starter products. A proven lineup:

1. Sport-Tek Wicking Tee + name + number ($23.86 base): the player game/practice shirt
2. Comfort Soft Hoodie ($36.88): travel and warmup layer
3. Performance Training Shorts ($44.88): on-field shorts
4. Sport-Tek Performance Polo ($34.88): coach apparel
5. Rope Hat or Snapback ($25.86-$29.86): coach and fan headwear
6. Womens Favorite Tee ($19.88): mom apparel
7. Cotton tee ($19.88): generic fan/parent apparel

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Step 4: Set retail prices and customization

Recommended starting markups for a 7-on-7 program:

Item	VIP base	Suggested retail	Margin
Wicking tee + #	$23.86	$40	$16.14
Hoodie + #	$36.88	$58	$21.12
Coach polo	$34.88	$50	$15.12
Fan tee	$19.88	$32	$12.12

Step 5: Share the store URL

Your store URL looks like shops.beargrips.com/yourteamname. Drop it in:

• Team GroupMe or WhatsApp
• Parent email distribution
• Team Instagram bio
• School athletic page or booster club site
• Tournament announcements

Most programs get the first orders within 24-48 hours.

Step 6: Add tournament drops as the season runs

6-8 weeks before each major tournament, add an event-specific product to your store (tournament name, date, your team). Tournament drops typically retail 20-30 percent higher than year-round gear and add meaningful margin.

Frequently Asked Questions

How much does this cost upfront?

Nothing. The free plan covers everything to launch. Upgrade only when you need more products or lower base prices.

Who handles printing and shipping?

We do. Our US print partners handle production and ship direct to each customer.

How does the program get paid?

Bi-weekly payouts to your connected account.

Can multiple coaches share access?

Yes. One login can be shared with assistant coaches and team managers.