Bear Grips Pro Shops7-on-7 Football Profit Math: How Programs Fund Travel Through Apparel
- A 25-player travel team typically clears $1,500 to $3,000 in apparel margin per season.
- A 60-player high school offseason program clears $2,500 to $5,000.
- Tournament-specific drops add 30 to 50 percent on top of base team store sales.
- Zero upfront investment, no inventory risk.
7-on-7 football programs that run an apparel store seriously typically clear $1,500 to $5,000 per season in margin, with the higher number coming from programs running coach gear, multiple tournament drops, and broad parent and fan distribution. The math is straightforward: VIP base prices plus your program markup multiplied by the number of buyers. Below is the full revenue model with numbers you can plug your own program into.
Per-item profit margins
| Item | VIP base | Common retail | Profit |
|---|---|---|---|
| Wicking tee + # | $23.86 | $40 | $16.14 |
| Wicking long sleeve + # | $29.88 | $45 | $15.12 |
| Pullover hoodie + # | $36.88 | $58 | $21.12 |
| Champion hoodie + # | $45.88 | $65 | $19.12 |
| Performance shorts | $44.88 | $60 | $15.12 |
| Coach polo | $34.88 | $50 | $15.12 |
| Rope hat | $29.86 | $42 | $12.14 |
Annual revenue model by program size
Conservative model: 80 percent of active players buy at least one apparel item, the average buyer purchases $50 worth (one tee plus one piece of supporter gear), and the program nets $17 average per purchase.
| Players | Player buyers | Parent buyers | Fan buyers | Total revenue |
|---|---|---|---|---|
| 12 | 10 | 20 | 5 | $700 |
| 25 | 20 | 40 | 10 | $1,400 |
| 40 | 32 | 60 | 15 | $2,200 |
| 60 | 48 | 90 | 25 | $3,200 |
Add tournament-specific drops (3-5 events per summer) and the numbers climb 30-50 percent.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.What the revenue funds
Common uses of 7-on-7 apparel revenue:
- Tournament registration fees ($300-$800 per event)
- Hotel bookings for travel weekends
- Tournament team meals and snacks
- End-of-season banquet costs
- Game film subscriptions (Hudl, PFF)
- Coach stipends or appreciation gifts
- Equipment costs (footballs, cones, training gear)
A program clearing $3,000 per year in apparel typically covers tournament fees and one travel weekend entirely.
How to push the numbers higher
- Add parent customization (player name + number on parent shirts): converts at 2-3x generic team gear
- Run 3-5 tournament drops per summer: tournament tees move at higher retail
- Stock ladies cuts: doubles mom buying participation
- Promote in school newsletter: fan gear sales open up to the school community
- Offer hoodies year-round: October-December bump from off-season parent buying
Affiliate revenue stacks on top
Every Pro Shops account also includes an affiliate link. Refer another 7-on-7 program, gym, or community organization to start a shop and you earn 10 percent of their subscription forever, plus $1 per unit sold. A modest network of 3-5 referrals adds $500-$1,500 in passive revenue per year on top of your own apparel margin.
See What Your 7-on-7 Program Could Earn
Launch a free team store and run the real numbers. No commitment, no inventory.
Start FreeFrequently Asked Questions
Is the revenue paid monthly?
Payouts run bi-weekly to your connected account.
Does the $59 VIP plan pay for itself?
Roughly 6-10 sales per month covers the plan. Most active 7-on-7 programs clear that in week one of spring.
What if the program does not buy much?
Zero risk on free or VIP plan. Free plan costs nothing. VIP at $59/month pays for itself with first 6-10 sales.
Are there tax implications?
Standard 1099 reporting if you cross thresholds. Most programs run revenue through a booster club or LLC.
