How to Set Up a 7-on-7 Football Team Store in Under an Hour

A 7-on-7 football team store on Bear Grips Pro Shops goes from sign-up to live shop in about an hour. Free tier covers three live products and your branded URL. Players, parents, coaches, and fans order direct from the link, shirts ship to their homes in about a week, and your program keeps the markup. No inventory, no minimums, no upfront cost.

Step 1: Free sign-up

Create a free Pro Shops account. The free plan includes three active products, the full branded shop, your own URL, and the affiliate program. No card required to start.

Programs running multiple products and seasonal drops upgrade to the $59/month VIP plan, which unlocks 200 active products and the lowest base prices. For a typical 7-on-7 program with 20 players and 50 family members, the VIP plan pays for itself in week one.

Step 2: Upload your team logo

Upload your team logo file. Vector (SVG, AI, PDF) prints sharpest. PNG at 2000 pixels wide on a transparent background works fine too. The logo applies to every product you add to the store automatically.

If your team does not have a logo yet, the $109/month Done-For-You VIP plan includes design help: our team creates the logo and product mockups for you.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Step 3: Pick starter products

Three products that cover the most 7-on-7 demand:

1. Sport-Tek Wicking Tee ($23.86): the game and practice shirt with player number
2. Comfort Soft Hoodie ($36.88): tournament travel layer
3. Rope Hat or Snapback ($25.86 to $29.86): coach and fan headwear

Add as you grow: Performance Training Shorts, joggers, long sleeves, polos.

Step 4: Set retail prices

Default markup is $10 per item, but 7-on-7 programs often run $12 to $20 per item because the apparel is team-affiliated and parents are happy to pay more. Recommended starting points:

Item	VIP base	Retail	Margin
Wicking tee (logo only)	$23.86	$35	$11.14
Wicking tee (logo + name + #)	$23.86	$40	$16.14
Pullover hoodie	$36.88	$55	$18.12
Rope hat	$29.86	$42	$12.14

Step 5: Share with the team

Your store URL looks like shops.beargrips.com/yourteamname. Drop it in the team GroupMe, parent email list, and Instagram bio. Most programs get the first orders within 24 hours.

From there it runs itself. Players order their game tees. Parents order hoodies for tournament weekends. Grandparents order fan shirts. Program collects margin twice a month.

Frequently Asked Questions

Do I have to pay anything to start?

No. Free plan covers logo upload and three live products. Upgrade only when you need more.

Who handles the actual printing and shipping?

We do. Our US print partners handle production and ship direct to each member.

How does the program get paid?

Bi-weekly payouts to your connected account.

Can multiple coaches manage the store?

Yes. Share login credentials with assistant coaches and team managers.