7-on-7 football parent apparel is the highest-margin segment in any well-run team store. Dads, moms, and grandparents buy supporter shirts at higher retail prices than players ($35 to $45 mom and dad tees, $55 to $65 hoodies), and they often buy multiple pieces across a season. We stock tees from $19.88, polos from $34.88, and hoodies from $36.88 in unisex, ladies, and tall cuts.
Most 7-on-7 programs focus their team store on players and call it done. The parent and grandparent demographic is a 3 to 5x bigger audience by spend. A program with 18 players typically has 35 to 60 parent and grandparent buyers across a full season.
The math: 30 parent orders at $35 mom tee or $55 dad hoodie net the program $400 to $600 just from supporter gear. Add it to your store on launch day, not as an afterthought.
Dad gear:
Mom gear:
Grandparent gear:
The standout move: let parents order their player's number on the back. This converts at 2 to 3x the rate of generic team-only shirts. Mom shows up to the tournament with her son's number on her back. Grandfather wears it to coffee with the senior crew. It is parent identity, not just fan apparel.
See name + number customization for the print specifics.
| Item | VIP base | Common retail | Profit |
|---|---|---|---|
| Cotton tee + player # | $19.88 | $35 | $15.12 |
| Dad polo + player # | $34.88 | $48 | $13.12 |
| Pullover hoodie + player # | $36.88 | $58 | $21.12 |
| Cropped hoodie + player # | $47.88 | $68 | $20.12 |
Dads, moms, grandparents. Tees, hoodies, polos. Player number printing on every piece.
Start FreeYes. Per-piece printing means every order can have a different player number.
Yes. Cotton tees in extended sizing, classic polo cuts, and easy lifestyle hats work well for older buyers.
Yes. Anyone with the URL can buy. Many programs share the URL with extended family in the team newsletter.
About one week US delivery.
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