Bear Grips Pro ShopsFitness Kickboxing Studio Apparel Profit and Pricing: How Much to Charge and What You Keep
- Tee margin target: $10 to $15. Tank margin target: $10 to $14. Hoodie margin target: $15 to $25
- Boutique studios tolerate higher retail than mass-market chains
- VIP plan saves $4 to $11 per piece vs free. Pays for itself with one sale per week
- Year-one revenue projection table for studios from 30 to 500+ members
Fitness kickboxing studio apparel pricing comes down to three numbers per piece: the base print cost, the retail you set, and the margin you keep. Default margin targets work across boutique, mid, and multi-location studios. Bear Grips Pro Shops vendors set their own retail, no cap on margin per piece. Here is the math and the year-one revenue projection.
Base Costs Per Piece (VIP Plan)
| Piece | VIP base price | Free plan base | VIP saves you |
|---|---|---|---|
| Performance moisture-wicking tee | $23.86 | $28.88 | $5.02 |
| Racerback tank (women) | $19.88 | $23.93 | $4.05 |
| Performance workout tank | $19.88 | $23.94 | $4.06 |
| Cropped tee (women) | $24.88 | $29.92 | $5.04 |
| Pullover hoodie | $36.88 | $44.94 | $8.06 |
| Cropped hoodie (women) | $47.88 | $56.96 | $9.08 |
| Cropped sweatshirt (women) | $44.88 | $53.93 | $9.05 |
| Performance shorts | $44.88 | $53.93 | $9.05 |
| High-waist pocket leggings | $54.88 | $65.95 | $11.07 |
| Snapback (embroidered) | $29.86 | $34.88 | $5.02 |
Retail Price Targets by Studio Type
- Boutique studio: Higher retail. $35 to $42 tees, $65 to $85 hoodies, $30 to $35 hats.
- Mid studio: Mid retail. $30 to $38 tees, $55 to $70 hoodies, $25 to $30 hats.
- Multi-loc / mass-market: Standardized mid retail. $28 to $35 tees, $50 to $65 hoodies.
- Premium / brand-led: Premium retail. $40 to $50 tees, $75 to $95 hoodies. Limited drops higher.
Default Margin Targets by Piece
- Tees and tanks: $10 to $15 margin per piece. Higher on cropped tees and triblend.
- Hoodies and cropped hoodies: $15 to $25 margin per piece. Strongest dollar per piece.
- Hats: $8 to $14 margin per piece. Add-on driver.
- Leggings and shorts: $20 to $30 margin per piece. Highest single-SKU return.
- Crewneck sweatshirts: $15 to $20 margin per piece. Vintage-leaning member favorite.
Year One Revenue Projection by Studio Size
| Studio size | Active members | Annual buy rate | Avg margin | Year one revenue |
|---|---|---|---|---|
| Small boutique | 50 | 30% | $11 | $1,980 |
| Mid studio | 150 | 35% | $12 | $7,560 |
| Strong studio | 300 | 40% | $13 | $18,720 |
| Multi-loc, 3 studios | 800 | 40% | $14 | $53,760 |
| Multi-loc, 8 studios | 1,800 | 45% | $15 | $145,800 |
When the VIP Plan Pays for Itself
- 1 piece a week: 4 pieces a month at $7 savings = $28. Free plan wins by $31.
- 2 pieces a week: 8 pieces at $7 = $56. Break-even.
- 3 pieces a week: 12 pieces at $7 = $84. VIP wins by $25 a month.
- 1 piece a day: 30 pieces at $7 = $210. VIP wins by $151 a month.
Most studios cross break-even in month 2 to 3.
Bundle Pricing to Lift Average Order Value
- Tee + hat bundle: $5 off if bought together. Drives the hat attach rate.
- Tank + sports bra bundle (women): $8 off. Drives the sports bra attach.
- Founding member kit: Tee, hat, sticker, branded water bottle reference. Premium price.
- Challenge start kit: Start tee + finisher tee bundled at sign-up. Higher commitment.
Set Your Studio Apparel Margins
Vendor sets own retail. $10 to $25 margin per piece. No cap, no platform take.
Start FreeFrequently Asked Questions
What is the right retail price for a studio hoodie?
Boutique studios: $65 to $85. Mid studios: $55 to $70. Mass-market: $50 to $65. Adjust based on your member base.
Can we change retail prices later?
Yes. Vendors set their own retail and adjust any time.
Does the free plan really only allow 3 products?
Yes. Free plan caps at 3 live products. VIP plans unlock the full catalog.
How does Bear Grips make money on the free plan?
The free plan has a higher base price per piece than VIP plans. Vendors trade margin for $0 a month.
