Fitness Kickboxing Studio Apparel Profit and Pricing: How Much to Charge and What You Keep

Fitness kickboxing studio apparel pricing comes down to three numbers per piece: the base print cost, the retail you set, and the margin you keep. Default margin targets work across boutique, mid, and multi-location studios. Bear Grips Pro Shops vendors set their own retail, no cap on margin per piece. Here is the math and the year-one revenue projection.

Base Costs Per Piece (VIP Plan)

Piece	VIP base price	Free plan base	VIP saves you
Performance moisture-wicking tee	$23.86	$28.88	$5.02
Racerback tank (women)	$19.88	$23.93	$4.05
Performance workout tank	$19.88	$23.94	$4.06
Cropped tee (women)	$24.88	$29.92	$5.04
Pullover hoodie	$36.88	$44.94	$8.06
Cropped hoodie (women)	$47.88	$56.96	$9.08
Cropped sweatshirt (women)	$44.88	$53.93	$9.05
Performance shorts	$44.88	$53.93	$9.05
High-waist pocket leggings	$54.88	$65.95	$11.07
Snapback (embroidered)	$29.86	$34.88	$5.02

Retail Price Targets by Studio Type

• Boutique studio: Higher retail. $35 to $42 tees, $65 to $85 hoodies, $30 to $35 hats.
• Mid studio: Mid retail. $30 to $38 tees, $55 to $70 hoodies, $25 to $30 hats.
• Multi-loc / mass-market: Standardized mid retail. $28 to $35 tees, $50 to $65 hoodies.
• Premium / brand-led: Premium retail. $40 to $50 tees, $75 to $95 hoodies. Limited drops higher.

Default Margin Targets by Piece

• Tees and tanks: $10 to $15 margin per piece. Higher on cropped tees and triblend.
• Hoodies and cropped hoodies: $15 to $25 margin per piece. Strongest dollar per piece.
• Hats: $8 to $14 margin per piece. Add-on driver.
• Leggings and shorts: $20 to $30 margin per piece. Highest single-SKU return.
• Crewneck sweatshirts: $15 to $20 margin per piece. Vintage-leaning member favorite.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Year One Revenue Projection by Studio Size

Studio size	Active members	Annual buy rate	Avg margin	Year one revenue
Small boutique	50	30%	$11	$1,980
Mid studio	150	35%	$12	$7,560
Strong studio	300	40%	$13	$18,720
Multi-loc, 3 studios	800	40%	$14	$53,760
Multi-loc, 8 studios	1,800	45%	$15	$145,800

When the VIP Plan Pays for Itself

• 1 piece a week: 4 pieces a month at $7 savings = $28. Free plan wins by $31.
• 2 pieces a week: 8 pieces at $7 = $56. Break-even.
• 3 pieces a week: 12 pieces at $7 = $84. VIP wins by $25 a month.
• 1 piece a day: 30 pieces at $7 = $210. VIP wins by $151 a month.

Most studios cross break-even in month 2 to 3.

Bundle Pricing to Lift Average Order Value

• Tee + hat bundle: $5 off if bought together. Drives the hat attach rate.
• Tank + sports bra bundle (women): $8 off. Drives the sports bra attach.
• Founding member kit: Tee, hat, sticker, branded water bottle reference. Premium price.
• Challenge start kit: Start tee + finisher tee bundled at sign-up. Higher commitment.

Frequently Asked Questions

What is the right retail price for a studio hoodie?

Boutique studios: $65 to $85. Mid studios: $55 to $70. Mass-market: $50 to $65. Adjust based on your member base.

Can we change retail prices later?

Yes. Vendors set their own retail and adjust any time.

Does the free plan really only allow 3 products?

Yes. Free plan caps at 3 live products. VIP plans unlock the full catalog.

How does Bear Grips make money on the free plan?

The free plan has a higher base price per piece than VIP plans. Vendors trade margin for $0 a month.