Bear Grips Pro ShopsHow to Start a Fitness Kickboxing Studio Merch Program in 7 Days
- A studio merch program runs on a free Pro Shops account, three starter products, and a QR code at the front desk
- Setup takes about a week from signup to first member order
- Revenue math: a 150-member studio at 35% buy rate, $12 margin = $7,560 a year on year one
- Year-one path: 3 products month 1, 8 products month 3, full collection by month 6
A fitness kickboxing studio merch program runs on a free Pro Shops account, three starter products, and a QR code at the studio front desk. Setup takes about a week from signup to first member order. No inventory, no upfront capital, no minimum order. Here is the full setup plus year-one revenue math for a typical mid-size studio.
Day 1 to 2: Account, Logo, First Three Products
- Sign up for a free Pro Shops account. Takes 5 minutes.
- Upload your studio logo. Vector or high-res PNG.
- Pick three starter products:
- One performance moisture-wicking tee, studio color
- One racerback tank (women) or muscle tank (men), studio color
- One pullover hoodie, charcoal or black
- Set retail prices. Default $10 to $15 margin per piece.
- Add product descriptions: Short, on-brand, 2 to 3 sentences each.
Day 3 to 4: Sample Order and Photos
- Order one of each piece for yourself to verify print, fit, and feel under sweat.
- Wear the tee through a class to verify it holds.
- Take phone photos on a clean white wall. Add to product listings.
- Display sample tee at the front desk, sample tank on a small rack.
Day 5 to 7: QR Code, Studio Display, Social
- Generate a QR code linked to the shop URL. Free tools handle this.
- Print the QR code on a small countertop card. "Shop the studio."
- Display sample pieces at the front desk and the studio waiting area.
- Add the shop link to studio Instagram bio, Google Business, and website.
- Brief instructors: Mention the studio merch at the end of each class. "New tanks are up if you want one."
Year One Revenue Math by Studio Size
| Studio size | Active members | Annual buy rate | Margin per piece | Year one revenue |
|---|---|---|---|---|
| Small boutique | 50 | 30% | $11 | $1,980 |
| Mid studio | 150 | 35% | $12 | $7,560 |
| Strong studio | 300 | 40% | $13 | $18,720 |
| Multi-loc, 3 studios | 800 | 40% | $14 | $53,760 |
Year One Growth Path: 3 to 8 to Full Collection
- Month 1: Three starter products (performance tee, tank, hoodie).
- Month 2: Add a women's racerback in studio color and a second hoodie color.
- Month 3: Add a cropped tee, joggers, and a snapback. Eight products total.
- Month 4 to 5: First challenge series tee. Limited drop.
- Month 6: First milestone tee (50 Class Club). Earned reward, not buyable.
- Month 7 to 12: Quarterly challenge drops, tiered milestone hoodies, seasonal limited drops.
Free Plan vs VIP Plan for a Starting Studio
- Free plan ($0/mo): 3 products live, full catalog access, higher base price. Best for testing demand month 1 to 2.
- Self-Service VIP ($59/mo): 200 products live, lowest base prices, $4 to $11 more margin per piece. Worth the upgrade by month 2.
- Done-For-You VIP ($109/mo): 250 products, full white-glove. A team builds and curates monthly. Best for studios that want the program without operating it.
Start Your Free Studio Merch Account
Free plan, three starter products, first sale in about a week. No inventory.
Start FreeFrequently Asked Questions
How much capital do I need to start?
Zero. The free plan is $0 a month. First order can be a single $20 sample for yourself. No inventory required.
When should I upgrade to the VIP plan?
Once you have one consistent sale per week. The $59 plan pays for itself in higher per-piece margin within month 1 to 2.
Can I run this without dealing with shipping?
Yes. Members order direct, the apparel ships to them. The studio never touches inventory.
Do I need a separate license to sell apparel?
In most states, apparel sales fall under the existing studio license. Check state sales tax registration requirements.
