Womens judo shirts and apparel fit different than the unisex defaults most dojos stock. Female judoka who buy one unisex tee that fits like a sack rarely come back for a second item. Dojos that add three to five womens specific cuts to the shop typically see female purchase rates double in the first year. Here is what actually fits, what sells, and what to put on the product page.
The standard unisex tee is cut to the men's silhouette. It sits wide at the shoulders, drops straight to the hip, and has a sleeve that lands at the bicep. On most female judoka the same tee gapes at the collar, billows at the waist, and ends two inches below where the average woman wants a tee to land.
Womens cut tees sit closer to the body without being tight. The shoulder seam lands at the actual shoulder. The waist is shaped, not straight. The hem hits at the hip, not three inches below. The result is a tee that gets worn instead of sitting in the drawer.
The dojo that stocks three womens specific cuts alongside the unisex lineup typically sees female purchase rates jump from around 5 percent to closer to 12 percent. The unisex shirt was not the problem. The fit was.
A focused womens lineup of four items covers most of the demand. Adding more items past four typically dilutes sales without adding new buyers.
See the womens catalog for fit specs across each cut.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Womens cuts run smaller than unisex equivalents. A woman who wears a unisex large usually wears a womens extra large or sometimes 2XL in the same brand. Set the size expectation on the product page or expect returns.
What to put on every womens product page:
The note prevents the most common return: a judoka who ordered her usual unisex large in a womens cut and now has a tee that does not fit. The product page note solves it before it becomes a refund request.
Adult judo brings a wider size range than youth judo. Female judoka in 1XL to 3XL exist in almost every dojo and they buy at a higher rate than average when the dojo actually stocks their size.
The womens specific cuts in the catalog generally cover up to 2XL and a few up to 3XL. For broader coverage, the dojo can also offer the unisex tee in 4XL and 5XL as a secondary option. The womens cut is the first choice, the extended unisex is the fallback for the broadest sizing.
Two notes that matter for the product page:
Dojos that promote plus size availability quietly see higher retention from adult female members who often feel ignored by team apparel that stops at L.
A logo designed for the unisex tee does not always translate to the womens cut. Three issues come up consistently.
1. Large back banners run wider than the womens cut. A back banner sized for the unisex large lands off the edges on a womens medium. Use a slightly smaller back graphic for womens cuts.
2. Chest crests sit too low on cropped cuts. The default chest crest position lands close to the hem on a cropped crewneck. Raise the chest crest two inches for cropped cuts so it sits at the right place.
3. Color saturation reads different on lighter fabric blends. Triblend tees have a heathered base that softens print colors. Test the color on the actual triblend, not on the solid cotton mockup.
The on demand workflow handles each cut as a separate product, which makes the per cut adjustments straightforward. Set up the womens cut as its own product, adjust the placement and sizing for that cut, and the rest takes care of itself.
Add a womens favorite tee, racerback tank, and cropped crewneck to your dojo shop. No minimum, no inventory, free shipping to the student.
Start FreeUnisex tees fit the male silhouette and gape at the collar, billow at the waist, and end below the hip on most female judoka. Womens specific cuts sit closer to the body, hit at the right hem length, and get worn instead of left in the drawer.
Usually a womens extra large or 2XL. Womens cuts run smaller than unisex equivalents. The product page should include a size note prompting customers to size up when in doubt.
The womens racerback tank, followed closely by the womens cropped crewneck sweatshirt. Both outsell the unisex equivalents for adult female judoka.
Not redesign, but adjust placement. The chest crest position and back banner size should shift slightly for cropped and womens specific cuts to avoid placement that looks off on the smaller silhouette.