Wedding planners, bridal boutique owners, and wedding photographers who add custom apparel to their service offering create a revenue stream that requires no inventory and no additional vendor relationships. Through Bear Grips Pro Shops, you set up a custom apparel store for each client, earn profit on every item sold, and let Bear Grips handle the printing, packing, and free shipping. Here is how the model works.
Wedding planners are already coordinating every other aspect of the wedding weekend. Custom apparel for the bridal party, rehearsal dinner, and welcome events is a natural extension of that coordination role. Clients who trust a planner with vendor selection, timeline management, and event design also trust them with apparel recommendations.
The practical appeal: custom wedding party shirts are a high-perceived-value, low-cost item that makes the planner's service look more comprehensive without significant effort. Setting up a custom apparel store for a client takes under an hour. That store then runs autonomously, generating profit for the planner on every item the client and their family purchases.
The income structure for a wedding planner using Bear Grips Pro Shops:
| Revenue Source | Structure | Example |
|---|---|---|
| Per-item profit margin | You set the retail price above base cost | 20 shirts at $10 margin = $200 |
| Extended wedding family | Parents, siblings, family friends buy spirit wear | 10 additional items at $10 = $100 |
| Affiliate commission | 10% of referred subscription revenue, forever | 5 clients on VIP ($59/mo) = $35/mo ongoing |
| Per-item referral bonus | $1/item sold by referred clients | 100 items/mo across clients = $100/mo |
A wedding planner handling 20 weddings per year with an average of 15 shirts per wedding generates approximately $3,000 in annual per-item margin. The affiliate income from referred clients accumulates on top of that as a recurring monthly payment.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.The workflow for a wedding planner setting up a client apparel store:
From the client's perspective, the planner delivers a custom online store pre-built with the wedding's color palette and design. The client receives a link to share with their bridal party and families. Everyone orders their own shirts, which arrive at their homes in about a week.
The planner has done something that feels like a premium service (curating and setting up a custom branded store for the wedding) at minimal time cost. The client experiences it as part of the full-service planning offering rather than an upsell.
Photographers who offer wedding clients the same service generate income from a client relationship that typically ends at the wedding itself. A custom apparel store extends the relationship into the pre-wedding period with a tangible deliverable.
For planners interested in running a full affiliate program alongside client stores, see the Bear Grips affiliate program page for commission structure and how to access your referral link.
No inventory, no upfront cost. Set up a store for each client in under an hour. Earn profit on every item plus affiliate commissions.
Start FreeYes. Bear Grips Pro Shops operates on a print-on-demand model. No inventory purchase required. The planner sets up the store, shares the link with the client, and earns profit on every item ordered. Bear Grips handles printing, packing, and free shipping.
A planner handling 20 weddings per year with 15 items per wedding at $10 margin earns approximately $3,000 in annual apparel income. Affiliate commissions from referred clients add recurring monthly income on top.
Getting-ready shirts and sweatshirts for the bridal party, groomsmen polos for the rehearsal dinner, and family spirit wear are the three categories with the highest purchase rates. A store that covers all three serves the full wedding party and family circle.
Bear Grips Pro Shops