| Item | VIP Base | Common Retail | Dept Profit |
|---|---|---|---|
| Cotton Athletic Tee | $19.88 | $26-$30 | $6-$10 |
| Moisture-Wicking Tee | $23.86 | $30-$34 | $6-$10 |
| Premium Cotton Crew Tee | $23.88 | $30-$36 | $6-$12 |
| Long-Sleeve Tee | $29.88 | $36-$42 | $6-$12 |
| Comfort Soft Hoodie | $36.88 | $50-$56 | $13-$19 |
| Crewneck Sweatshirt | $41.88 | $54-$60 | $12-$18 |
| Performance Polo | $34.88 | $44-$50 | $9-$15 |
| Embroidered Snapback | $29.86 | $38-$44 | $8-$14 |
The dept controls retail pricing. Higher retail = higher per-sale profit, but supporter purchases drop as retail rises above local expectations. Most VFDs find the sweet spot at the middle of the ranges above.
| Dept Size | Monthly Sales | Avg Profit/Sale | Monthly Profit |
|---|---|---|---|
| Small (10-20 members) | 8-15 | $10 | $80-$150 |
| Standard (20-40 members) | 15-30 | $11 | $165-$330 |
| Mid-size (40-80 members) | 30-70 | $11 | $330-$770 |
| Large (80+ members + active aux.) | 70-150 | $12 | $840-$1,800 |
The monthly numbers are baseline. Add seasonal spikes for the pancake breakfast (Oct), holiday merch (Nov-Dec), and recruitment drives (Mar-Apr). Each spike commonly adds $300-$1,200 above the baseline month.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.| Dept Size | Baseline Monthly x 12 | Seasonal Spikes | Annual Total |
|---|---|---|---|
| Small VFD | $960-$1,800 | $1,500 | $2,460-$3,300 |
| Standard VFD | $1,980-$3,960 | $2,000 | $3,980-$5,960 |
| Mid-size VFD | $3,960-$9,240 | $3,000 | $6,960-$12,240 |
| Large VFD | $10,080-$21,600 | $4,500 | $14,580-$26,100 |
The seasonal spikes assume 3 dedicated drops per year: pancake breakfast, holiday season, and recruitment drive. Depts that run additional events (chicken BBQ, fire prevention week, golf tournament) typically add another $1,500-$3,000 in annual spike revenue.
The Self-Service VIP tier is $59/month ($708/year). The free tier is $0/month but caps the dept at 3 products with higher base prices.
VIP pays for itself when the dept clears more than ~50 item sales per year that benefit from the lower base pricing. That works out to roughly $4-$5 more in dept profit per sale (the difference between Free-tier base and VIP-tier base).
For the broader VFD apparel strategy see Volunteer Fire Department Apparel. For shop setup steps see VFD merch shop setup.
No minimum, no inventory, no upfront cost. Set your retail pricing, sell at member or supporter rates, and run the shop year-round.
Start FreeA small VFD (10-20 members) typically clears $2,500-$3,300 per year. A standard VFD (20-40 members) clears $4,000-$6,000. A mid-size VFD (40-80 members) clears $7,000-$12,000. A large VFD (80+ members with active auxiliary) clears $14,000-$26,000 in annual apparel fundraiser profit through a Bear Grips Pro Shop.
Per-item dept profit runs $6-$10 on basic tees, $9-$15 on performance polos, $13-$19 on premium hoodies, $12-$18 on crewneck sweatshirts, and $8-$14 on embroidered snapbacks. Profit depends on the retail price the dept sets above the base item cost.
The $59/month VIP tier pays for itself when the dept clears more than ~50 item sales per year. For standard VFDs (20-40 members) generating 15-30 sales per month, VIP adds $1,440+/year in additional dept profit through lower base item costs. Small VFDs may stay on the free tier until sales consistency builds.
Seasonal spikes (pancake breakfast, holiday season, recruitment drive) typically add $300-$1,200 above the baseline month each. A standard VFD running 3 dedicated drops per year typically adds $2,000 in total seasonal-spike revenue on top of baseline year-round sales.
Bear Grips Pro Shops