Print-on-Demand Custom Apparel
for Volunteer Fire Departments

Real station-grade apparel volunteers wear off-duty, at drills and at every fundraiser.

100% Print-on-Demand

No bulk buysNo minimumsNo contracts

We print, pack and always have fast free shipping

All done right here in the USA
Get Started in under 60 seconds

Start for Free No Credit Card Required No Contracts

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Side by Side

Old Way vs. Your New Pro Shop Way

Same three problems. Two very different answers.

Old Way
$2K to $5K
Bulk-Order Gamble
  • Inventory from past orders still in your office
  • XS, S, XL sit in the bin for months
  • Pieces go missing. You give the rest away
Your Pro Shop
$0 UPFRONT
No Inventory Ever
  • Member orders one, we print one
  • Zero cash tied up. Zero boxes to store
  • Profit hits your dashboard, not a bin
Old Way
3 WEEKS
To Reorder Anything
  • 24, 36 or 48-piece minimums per color
  • Charged per color, per placement, per design
  • Sold out of sizes or colors volunteers want
  • Can't say yes without $2K + 3 weeks
Your Pro Shop
~1 WEEK
Door to Door
  • No minimums. Order 1 or 100, same price
  • Unlimited colors, designs, placements
  • Volunteers pick size and color at checkout
  • USA printed and shipped free to their door
Old Way
2 WASHES
Until It's Cardboard
  • Print cracks, shirt stiffens, color fades
  • Volunteers stop wearing it
  • You and the officers reach for catalog uniform shirts
Your Pro Shop
50+ WASHES
Still Soft
  • Premium blanks: Bella+Canvas, Champion, Sport-Tek
  • Soft on day 1, soft after 50 washes
  • Coaches reach for the department hoodie, not the other brand
Why It Works

Curated for your volunteers. Zero guesswork.

We pick the season's best. You focus on what you do best.

All Sizes
Always Stocked

Every size, color, every fit.

Top 15
Curated Each Season

DFY plan picks them for you.

~1 wk
USA Print + Ship

Door to door, every order.

12 yrs
In Premium Apparel

Dressing volunteer fire departments since 2014.

The Money Math

Stop losing $10K. Start making $6K.

The average swing when a department drops bulk orders and switches to a Pro Shop.

Stop Losing
$2K to $10K / year
  • No more bulk orders
  • No more boxes of unsold XLs in your office
  • No more 3-week waits for stiff hoodies
Start Earning
$2.4K to $6K / year
  • $8 to $16 profit baked into every piece
  • Profit pulled first. Base price covered after
  • You set the markup. No revenue caps
  • Zero out-of-pocket. Straight profit, every order
Get Started in under 60 seconds

Start for Free No Credit Card Required No Contracts

Trusted Quality

Premium athleisure your volunteers already wear

Nike
Gildan
Champion
Bella + Canvas
Comfort Colors
Independent Trading Co.
Cotton Heritage
AS Colour
Hanes
Jerzees
American Apparel
Sport-Tek
Nike
Gildan
Champion
Bella + Canvas
Comfort Colors
Independent Trading Co.
Cotton Heritage
AS Colour
Hanes
Jerzees
American Apparel
Sport-Tek
And even more brands in our catalog

How It Works

From department logo to live shop link your volunteers can buy from, all in the same week.

Step 1

Pick Your Department's Gear

Start your department's Pro Shop. Pick the staples your volunteers actually wear: athletic tees, hoodies, joggers, snapbacks. 63 premium pieces from Bella+Canvas, Champion, Sport-Tek.

Step 2

Add Your Department Logo

Upload your department logo, Maltese-cross art, or comp event design. Or send us one design a month and we set up the whole shop with our DFY plan.

Step 3

Set Your Markup

Base price covers printing, free shipping, every color, every size. You decide the markup. $10/hoodie? $25? Your call. No revenue caps.

Step 4

Drop The Link With Your Department

Post the link in your department's Facebook page, member group chat or group text, or stick a QR code on the front desk. Volunteers buy directly. No bulk-order boxes in your office.

Step 5

We Print & Ship

Member orders → we print in the USA → ship free to their door in ~1 week. You never touch a box. No "where's my hoodie?" DMs.

Step 6

Get Paid

Watch member orders land in your dashboard live. Bi-weekly payouts straight to your bank. automated. No invoicing, no chasing.

Get Started in under 60 seconds

Start for Free No Credit Card Required No Contracts

Premium Product Catalog

All Inclusive Base Prices Include: Front Side Design, Printing, Packing, Free Shipping, Unlimited Design Elements & Unlimited Print Colors.

Airlume Cotton Athletic Tee

Airlume Cotton Athletic Tee

Bear Grips

20

All Inclusive Base Price

$23.93Free volunteers base price
$19.88VIP volunteers base price
💰Save $4.05 with VIP
Comfort Soft Hoodie

Comfort Soft Hoodie

Bear Grips

36

All Inclusive Base Price

$44.94Free volunteers base price
$36.88VIP volunteers base price
💰Save $8.06 with VIP
Perfect Soft Crewneck Sweatshirt

Perfect Soft Crewneck Sweatshirt

Bear Grips

36

All Inclusive Base Price

$40.96Free volunteers base price
$34.88VIP volunteers base price
💰Save $6.08 with VIP
Premium CVC Jersey Tee

Premium CVC Jersey Tee

Next Level

36

All Inclusive Base Price

$29.95Free volunteers base price
$24.88VIP volunteers base price
💰Save $5.07 with VIP
Men's Moisture-Wicking Tee

Men's Moisture-Wicking Tee

Sport-Tek

28

All Inclusive Base Price

$28.88Free volunteers base price
$23.86VIP volunteers base price
💰Save $5.02 with VIP
Ladies' Moisture Wicking Tee

Ladies' Moisture Wicking Tee

Sport-Tek

23

All Inclusive Base Price

$31.95Free volunteers base price
$25.88VIP volunteers base price
💰Save $6.07 with VIP
Women's Favorite Tee

Women's Favorite Tee

Bella+Canvas

21

All Inclusive Base Price

$23.93Free volunteers base price
$19.88VIP volunteers base price
💰Save $4.05 with VIP
Performance Workout Tank

Performance Workout Tank

Bella+Canvas

9

All Inclusive Base Price

$23.94Free volunteers base price
$19.88VIP volunteers base price
💰Save $4.06 with VIP
Women's Premium Cotton Tee

Women's Premium Cotton Tee

Next Level

21

All Inclusive Base Price

$28.95Free volunteers base price
$23.88VIP volunteers base price
💰Save $5.07 with VIP
Mens Cut-Off Tank

Mens Cut-Off Tank

AS Colour

5

All Inclusive Base Price

$29.93Free volunteers base price
$24.88VIP volunteers base price
💰Save $5.05 with VIP
View Full Catalog
Get Started in under 60 seconds

Start for Free No Credit Card Required No Contracts

Volunteer Chief Reviews

Hear from volunteer chiefs and officers running this today.

Quality, sizing, time. The three things every owner wants to know about, answered by the departmentes already running their apparel through us.

MR
Mike R.
Volunteer Chief
Q: DO EMBROIDERED JOB SHIRTS HOLD UP TO DRILLS, CALLS AND FUNDRAISER WEEKENDS?

"Volunteer fire department, 32 active volunteers across duty crew, officers and probies. Saturday morning drills, fundraiser pancake breakfasts, the occasional 3am structure call. Embroidered Sport-Tek job shirts and Bella+Canvas tees through the Pro Shop. Sharp chest crest with the Maltese cross and station number, hold the print through training nights, mud-coated drills and weekly washes. Officers and probies actually want to wear the job shirt off-duty."

JT
Jenna T.
Assistant Chief
Q: A NEW PROBIE STARTS MONDAY AND I NEED A DUTY SHIRT BEFORE FIRST TRAINING NIGHT.

"Used to scramble to find a duty shirt for a new probie on Tuesday for first Wednesday training. Now they pick size and color from the link in the induction email the same day they sign on. New probies who confirm Monday have the duty shirt to their door by Friday. They walk into Saturday morning drill in real department branding, not a borrowed XL from the spare rack."

RK
Ryan K.
Volunteer Firefighter
Q: I VOLUNTEER, WORK A REAL JOB AND RUN THE FUNDRAISER COMMITTEE. WHO BUILDS THIS?

"Chief of a 32-member volunteer fire department, full-time job in construction, also running the pancake breakfast fundraiser committee. Done-For-You plan built the entire department store: duty shirts, embroidered officer polos, Pink October ride hoodies, probie tees, fundraiser drops and Volunteer Family tees. I send the department logo and the fundraiser theme once a month. Department netted enough profit our first quarter to fund a new set of class-B duty uniforms."

Why Bear Grips

12 years of experience. We know your customer.

Since 2014, dressing volunteer fire departments, rural fire companies and station crews across the country.

500K+
Orders Shipped

To fitness lovers since 2014.

10K
Orders / Month

Your orders never sit in a queue.

USA
Print Network

Print 7 days a week, locally in the USA. Free lightning-fast delivery.

Human
Real Support

Talk to a real person when you need help. Call, text, email.

For Volunteer Fire Departments

Choose Your Membership

Launch your department's shop with zero inventory risk. Every plan includes hosting, free shipping, and full athleisure catalog.

Free

$0/month

Perfect for testing the department's appetite. See if volunteers buy a hoodie before you commit to a paid plan.

  • Create up to 3 products
  • Standard Base Pricing
  • Free Hosting & Custom URL
  • Access to Full Premium Catalog
  • Robust Storefront Editor
  • Set Your Own Profit Margin
  • Real-Time Orders & Payouts
  • Affiliate Program Access
  • Message Support
  • Self Ordering / Ordering Samples
  • Fast FREE Domestic US-Only Shipping
Most Popular

Self Service VIP

$59/month

Full owner access. Lower base prices on every item, which means bigger profit on every sale. You build, you control.

  • Everything in Free Plus:
  • Unlimited Design Uploads
  • Exclusive Wholesale Base Rates
  • Higher Profit Margins
  • Elite Hosting & Design Storage
  • Remove "Powered by" Branding
  • Priority Production
  • Customize Pro Shop Layout
  • Access to Design Services
  • Priority Phone Support

Done For You VIP

$109/month

Coach the 6am class. we'll build your shop. Send one logo a month. We set up the products, mockups, copy, and launch. You just post the link.

  • Everything in VIP Plan included
  • Create up to 250 products
  • Access New Releases First
  • VIP Services
  • Design Your Shop Layout
  • 1 New Design Applied Monthly By Us
  • Design Applied to Top 15 Best-Sellers
  • 5 Complementary "Your Choice" Items
  • Full Self-Service Access Included
  • Priority Message and Phone Support
  • Dedicated Pro Shop Advisor

No contracts, cancel anytime.

Volunteer Chief & Officer Questions

The questions we get asked most

Can I put our volunteer fire department logo, Maltese cross, station number and member callouts on custom VFD apparel?+

Yes. Every volunteer fire department t shirt, VFD shirt, polo, hoodie, sweatshirt, embroidered job shirt and embroidered hat supports your department logo, Maltese cross, station number, founding year, rank callouts (Chief, Assistant Chief, Captain, Lieutenant, Firefighter, Probie) and member names on the front, back, sleeve or chest. Real volunteer fire department gear and volunteer fire department shirts on the same shop URL. Unlimited design elements on one side, no per-color fee.

Do you make turnout gear, helmets, SCBA, hoses, ladders or actual firefighting equipment?+

No. Turnout coats and pants, helmets, SCBA bottles, hoses, nozzles, ladders and structural firefighting equipment come from a certified turnout-gear and apparatus supplier. What we do best: the apparel side of the department. VFD shirts, volunteer fire department t shirts, embroidered job shirts for the duty crew, station hoodies for cold morning calls, embroidered chief polos for community events, fundraiser tees and embroidered station hats. The branded apparel volunteers wear off-duty, at training, at community events and at every fundraiser.

Can we run department dress code, station duty shirts, ladies womens cuts, family member apparel and probie gear in the same shop?+

Yes. Your shop is one branded department URL, organized into sections: Duty Shirts, Officers, Probies, Volunteer Family, Ladies Auxiliary, Pancake Breakfast and Fundraiser Drops. Build a clean volunteer fire department dress code for duty (matching navy or department-color tees), embroidered job shirts for the officer line, ladies cuts for womens volunteers and Volunteer Family tees for spouses, kids and supporters. Volunteer fire department dress code, volunteer fire department gear and volunteer fire department shirts all in the same store.

Can volunteers, probies and family volunteers order their own VFD t shirts and station hoodies directly?+

They self-order. Drop your shop link in the department group chat, the duty roster email, the station bulletin board QR code, the chief's weekly update or pin it in the community Facebook group. Volunteers, probies and family volunteers check out themselves with their own size and color. VFD tees, embroidered job shirts and station hoodies ship to their door free in about a week. New probies on a Monday induction night have their duty shirt in hand by Friday training.

Will embroidered job shirts and station hoodies hold up to drills, calls, fundraiser weekends and weekly washes?+

Yes. Embroidered Sport-Tek polos, Gildan premium cotton pique polos, Bella+Canvas premium tees, Champion crewnecks, Independent Trading Co. heavyweight hoodies, embroidered Yupoong and Richardson hats. Real station-grade apparel, not the thin promo tee from a one-day uniform print job. Volunteers wear them through Saturday morning drills, fundraiser pancake breakfasts, community parade weekends, training academy nights and weekly washes. Embroidery still sharp, fabric still holding at the next Pink-October ride.

We already use Custom Ink or a local uniform supplier for VFD shirts. Why switch?+

Three reasons most volunteer fire departments switch within a season. Shipping: theirs charges $8 to $10 per order, hidden. Ours is free, every order. Fees: theirs charges per color, per placement, per embroidery, plus uniform-catalog minimums. Ours is one flat base price, unlimited colors. Permanence: theirs is fundraiser-by-fundraiser ordering. Ours is a permanent VFD apparel store at your department URL year-round, ready for every new probie, every Pink October ride, every pancake breakfast and every department anniversary drop.

Do I pay anything when a volunteer orders? What about officer polos and fundraiser tees?+

Zero cost when a volunteer orders. They pay the retail price you set, or the department covers duty shirts at base price (your own profit kicks back since it is your own shop). For chief polos, officer-line hoodies and fundraiser tees that fund the department, build an Officers & Fundraiser section and self-order at base price or set a retail markup. Watch every order land in real time on your phone between calls.

Features

Everything You Need to Succeed

From department logo upload to member delivery, every tool a volunteer chief needs to ship a real apparel program.

Your Department's Own Shop

A clean shop URL for your department. Volunteers see your logo, your colors, your gear. Looks like real merch. not a generic POD page.

Mockups Volunteers Will Repost

Front + back mockups in every color. Drop them in your member group chat, on your IG, or on the department screen during open house.

Athleisure Volunteers Live In

Bella+Canvas, Champion, Sport-Tek, Next Level. premium athleisure that holds up after a year of drills. Volunteers in your hoodie at apparatus bay = retention.

Live Sales Dashboard

Watch every member order land in real time. Profit per item, payout schedule, top sellers. Open it on your phone between classes.

You Set The Markup

Mark up $10 a hoodie or $30. your call. VIP plan unlocks the lowest base prices so margins go up. No revenue caps, no per-unit fees.

Zero Bulk-Order Risk

Items only print after a member orders. Drop a comp tee that doesn't sell? You owe nothing. No 50-piece minimums, no leftover boxes in your office.

One Last Honest Question

If not this, what is your plan?

Another $2,000 bulk order you front in cash
Inventory from past orders sitting in your office
Coaches still wearing other brands
Volunteers asking for colors you don't have
The easiest revenue stream your department has ever added. Live in 60 seconds.
Get Started in under 60 seconds

Start for Free No Credit Card Required No Contracts