Print-on-Demand Custom Apparel
for Volunteer Fire Departments
Real station-grade apparel volunteers wear off-duty, at drills and at every fundraiser.
100% Print-on-Demand
We print, pack and always have fast free shipping
Old Way vs. Your New Pro Shop Way
Same three problems. Two very different answers.
- Inventory from past orders still in your office
- XS, S, XL sit in the bin for months
- Pieces go missing. You give the rest away
- Member orders one, we print one
- Zero cash tied up. Zero boxes to store
- Profit hits your dashboard, not a bin
- 24, 36 or 48-piece minimums per color
- Charged per color, per placement, per design
- Sold out of sizes or colors volunteers want
- Can't say yes without $2K + 3 weeks
- No minimums. Order 1 or 100, same price
- Unlimited colors, designs, placements
- Volunteers pick size and color at checkout
- USA printed and shipped free to their door
- Print cracks, shirt stiffens, color fades
- Volunteers stop wearing it
- You and the officers reach for catalog uniform shirts
- Premium blanks: Bella+Canvas, Champion, Sport-Tek
- Soft on day 1, soft after 50 washes
- Coaches reach for the department hoodie, not the other brand
Curated for your volunteers. Zero guesswork.
We pick the season's best. You focus on what you do best.
Every size, color, every fit.
DFY plan picks them for you.
Door to door, every order.
Dressing volunteer fire departments since 2014.
Stop losing $10K. Start making $6K.
The average swing when a department drops bulk orders and switches to a Pro Shop.
- No more bulk orders
- No more boxes of unsold XLs in your office
- No more 3-week waits for stiff hoodies
- $8 to $16 profit baked into every piece
- Profit pulled first. Base price covered after
- You set the markup. No revenue caps
- Zero out-of-pocket. Straight profit, every order
Start for Free • No Credit Card Required • No Contracts
Trusted Quality
Premium athleisure your volunteers already wear
How It Works
From department logo to live shop link your volunteers can buy from, all in the same week.
Pick Your Department's Gear
Start your department's Pro Shop. Pick the staples your volunteers actually wear: athletic tees, hoodies, joggers, snapbacks. 63 premium pieces from Bella+Canvas, Champion, Sport-Tek.
Add Your Department Logo
Upload your department logo, Maltese-cross art, or comp event design. Or send us one design a month and we set up the whole shop with our DFY plan.
Set Your Markup
Base price covers printing, free shipping, every color, every size. You decide the markup. $10/hoodie? $25? Your call. No revenue caps.
Drop The Link With Your Department
Post the link in your department's Facebook page, member group chat or group text, or stick a QR code on the front desk. Volunteers buy directly. No bulk-order boxes in your office.
We Print & Ship
Member orders → we print in the USA → ship free to their door in ~1 week. You never touch a box. No "where's my hoodie?" DMs.
Get Paid
Watch member orders land in your dashboard live. Bi-weekly payouts straight to your bank. automated. No invoicing, no chasing.
Start for Free • No Credit Card Required • No Contracts
Premium Product Catalog
All Inclusive Base Prices Include: Front Side Design, Printing, Packing, Free Shipping,
Unlimited Design Elements & Unlimited Print Colors.

Airlume Cotton Athletic Tee
Bear Grips
All Inclusive Base Price

Comfort Soft Hoodie
Bear Grips
All Inclusive Base Price

Perfect Soft Crewneck Sweatshirt
Bear Grips
All Inclusive Base Price

Premium CVC Jersey Tee
Next Level
All Inclusive Base Price

Men's Moisture-Wicking Tee
Sport-Tek
All Inclusive Base Price

Ladies' Moisture Wicking Tee
Sport-Tek
All Inclusive Base Price

Women's Favorite Tee
Bella+Canvas
All Inclusive Base Price

Performance Workout Tank
Bella+Canvas
All Inclusive Base Price

Women's Premium Cotton Tee
Next Level
All Inclusive Base Price

Mens Cut-Off Tank
AS Colour
All Inclusive Base Price
Start for Free • No Credit Card Required • No Contracts
Hear from volunteer chiefs and officers running this today.
Quality, sizing, time. The three things every owner wants to know about, answered by the departmentes already running their apparel through us.
"Volunteer fire department, 32 active volunteers across duty crew, officers and probies. Saturday morning drills, fundraiser pancake breakfasts, the occasional 3am structure call. Embroidered Sport-Tek job shirts and Bella+Canvas tees through the Pro Shop. Sharp chest crest with the Maltese cross and station number, hold the print through training nights, mud-coated drills and weekly washes. Officers and probies actually want to wear the job shirt off-duty."
"Used to scramble to find a duty shirt for a new probie on Tuesday for first Wednesday training. Now they pick size and color from the link in the induction email the same day they sign on. New probies who confirm Monday have the duty shirt to their door by Friday. They walk into Saturday morning drill in real department branding, not a borrowed XL from the spare rack."
"Chief of a 32-member volunteer fire department, full-time job in construction, also running the pancake breakfast fundraiser committee. Done-For-You plan built the entire department store: duty shirts, embroidered officer polos, Pink October ride hoodies, probie tees, fundraiser drops and Volunteer Family tees. I send the department logo and the fundraiser theme once a month. Department netted enough profit our first quarter to fund a new set of class-B duty uniforms."
12 years of experience. We know your customer.
Since 2014, dressing volunteer fire departments, rural fire companies and station crews across the country.
To fitness lovers since 2014.
Your orders never sit in a queue.
Print 7 days a week, locally in the USA. Free lightning-fast delivery.
Talk to a real person when you need help. Call, text, email.
Choose Your Membership
Launch your department's shop with zero inventory risk. Every plan includes hosting, free shipping, and full athleisure catalog.
Free
Perfect for testing the department's appetite. See if volunteers buy a hoodie before you commit to a paid plan.
- Create up to 3 products
- Standard Base Pricing
- Free Hosting & Custom URL
- Access to Full Premium Catalog
- Robust Storefront Editor
- Set Your Own Profit Margin
- Real-Time Orders & Payouts
- Affiliate Program Access
- Message Support
- Self Ordering / Ordering Samples
- Fast FREE Domestic US-Only Shipping
Self Service VIP
Full owner access. Lower base prices on every item, which means bigger profit on every sale. You build, you control.
- Everything in Free Plus:
- Unlimited Design Uploads
- Exclusive Wholesale Base Rates
- Higher Profit Margins
- Elite Hosting & Design Storage
- Remove "Powered by" Branding
- Priority Production
- Customize Pro Shop Layout
- Access to Design Services
- Priority Phone Support
Done For You VIP
Coach the 6am class. we'll build your shop. Send one logo a month. We set up the products, mockups, copy, and launch. You just post the link.
- Everything in VIP Plan included
- Create up to 250 products
- Access New Releases First
- VIP Services
- Design Your Shop Layout
- 1 New Design Applied Monthly By Us
- Design Applied to Top 15 Best-Sellers
- 5 Complementary "Your Choice" Items
- Full Self-Service Access Included
- Priority Message and Phone Support
- Dedicated Pro Shop Advisor
No contracts, cancel anytime.
The questions we get asked most
Can I put our volunteer fire department logo, Maltese cross, station number and member callouts on custom VFD apparel?+
Yes. Every volunteer fire department t shirt, VFD shirt, polo, hoodie, sweatshirt, embroidered job shirt and embroidered hat supports your department logo, Maltese cross, station number, founding year, rank callouts (Chief, Assistant Chief, Captain, Lieutenant, Firefighter, Probie) and member names on the front, back, sleeve or chest. Real volunteer fire department gear and volunteer fire department shirts on the same shop URL. Unlimited design elements on one side, no per-color fee.
Do you make turnout gear, helmets, SCBA, hoses, ladders or actual firefighting equipment?+
No. Turnout coats and pants, helmets, SCBA bottles, hoses, nozzles, ladders and structural firefighting equipment come from a certified turnout-gear and apparatus supplier. What we do best: the apparel side of the department. VFD shirts, volunteer fire department t shirts, embroidered job shirts for the duty crew, station hoodies for cold morning calls, embroidered chief polos for community events, fundraiser tees and embroidered station hats. The branded apparel volunteers wear off-duty, at training, at community events and at every fundraiser.
Can we run department dress code, station duty shirts, ladies womens cuts, family member apparel and probie gear in the same shop?+
Yes. Your shop is one branded department URL, organized into sections: Duty Shirts, Officers, Probies, Volunteer Family, Ladies Auxiliary, Pancake Breakfast and Fundraiser Drops. Build a clean volunteer fire department dress code for duty (matching navy or department-color tees), embroidered job shirts for the officer line, ladies cuts for womens volunteers and Volunteer Family tees for spouses, kids and supporters. Volunteer fire department dress code, volunteer fire department gear and volunteer fire department shirts all in the same store.
Can volunteers, probies and family volunteers order their own VFD t shirts and station hoodies directly?+
They self-order. Drop your shop link in the department group chat, the duty roster email, the station bulletin board QR code, the chief's weekly update or pin it in the community Facebook group. Volunteers, probies and family volunteers check out themselves with their own size and color. VFD tees, embroidered job shirts and station hoodies ship to their door free in about a week. New probies on a Monday induction night have their duty shirt in hand by Friday training.
Will embroidered job shirts and station hoodies hold up to drills, calls, fundraiser weekends and weekly washes?+
Yes. Embroidered Sport-Tek polos, Gildan premium cotton pique polos, Bella+Canvas premium tees, Champion crewnecks, Independent Trading Co. heavyweight hoodies, embroidered Yupoong and Richardson hats. Real station-grade apparel, not the thin promo tee from a one-day uniform print job. Volunteers wear them through Saturday morning drills, fundraiser pancake breakfasts, community parade weekends, training academy nights and weekly washes. Embroidery still sharp, fabric still holding at the next Pink-October ride.
We already use Custom Ink or a local uniform supplier for VFD shirts. Why switch?+
Three reasons most volunteer fire departments switch within a season. Shipping: theirs charges $8 to $10 per order, hidden. Ours is free, every order. Fees: theirs charges per color, per placement, per embroidery, plus uniform-catalog minimums. Ours is one flat base price, unlimited colors. Permanence: theirs is fundraiser-by-fundraiser ordering. Ours is a permanent VFD apparel store at your department URL year-round, ready for every new probie, every Pink October ride, every pancake breakfast and every department anniversary drop.
Do I pay anything when a volunteer orders? What about officer polos and fundraiser tees?+
Zero cost when a volunteer orders. They pay the retail price you set, or the department covers duty shirts at base price (your own profit kicks back since it is your own shop). For chief polos, officer-line hoodies and fundraiser tees that fund the department, build an Officers & Fundraiser section and self-order at base price or set a retail markup. Watch every order land in real time on your phone between calls.
Everything You Need to Succeed
From department logo upload to member delivery, every tool a volunteer chief needs to ship a real apparel program.
Your Department's Own Shop
A clean shop URL for your department. Volunteers see your logo, your colors, your gear. Looks like real merch. not a generic POD page.
Mockups Volunteers Will Repost
Front + back mockups in every color. Drop them in your member group chat, on your IG, or on the department screen during open house.
Athleisure Volunteers Live In
Bella+Canvas, Champion, Sport-Tek, Next Level. premium athleisure that holds up after a year of drills. Volunteers in your hoodie at apparatus bay = retention.
Live Sales Dashboard
Watch every member order land in real time. Profit per item, payout schedule, top sellers. Open it on your phone between classes.
You Set The Markup
Mark up $10 a hoodie or $30. your call. VIP plan unlocks the lowest base prices so margins go up. No revenue caps, no per-unit fees.
Zero Bulk-Order Risk
Items only print after a member orders. Drop a comp tee that doesn't sell? You owe nothing. No 50-piece minimums, no leftover boxes in your office.
If not this, what is your plan?
Start for Free • No Credit Card Required • No Contracts