Vinyasa yoga studios used to need a $2,000 minimum order to sell branded merch. That gets you a stack of unsold tanks under the front desk. The current standard is print on demand: a member orders one tank, the printer ships one tank. No minimums, no inventory, no risk. Here is exactly how a studio sets it up and what it earns once it is live.
The old playbook was to order 50 tanks in two colors and four sizes, mark them up, and hope they sold. Most studios ended up with 30 unsold pieces in the wrong sizes after six months. The math worked only if you sold through the entire order at full price, which almost never happened.
Print on demand fixes this by making one shirt at a time. The studio uploads a logo, picks a few products, and a member orders from a shop page. The order prints in the USA, ships free to the member's door, and the studio takes the markup it set. No inventory, no front desk storage, no leftover sizes.
A starter vinyasa shop is small on purpose. Three to six products covers the demand for most studios with under 200 active members.
Optional: limited-edition retreat tees, teacher training cohort shirts, or a seasonal drop.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.This is the table you actually need to plan around. Assume 150 active studio members and a modest 30% annual purchase rate.
| Inputs | Value |
|---|---|
| Active members | 150 |
| Annual purchase rate | 30% (45 buyers) |
| Avg items per buyer | 1.5 |
| Annual units sold | ~68 |
| Profit per item (markup) | $12 |
| Annual studio profit | ~$816 |
Bump the purchase rate by adding a teacher training cohort, a retreat, or a studio anniversary drop. Larger studios with 400+ members typically clear $3,000 to $5,000 a year in passive merch profit.
Three pricing tiers exist at Bear Grips Pro Shops: Free at $0 a month (up to 3 live products), Self-Service VIP at $59 a month (200 products, lower per-item base), and Done-For-You VIP at $109 a month (250 products and a full white-glove service that builds the shop, picks colors, writes descriptions, and updates seasonally).
Free works to test the channel. Most studios upgrade to VIP within 60 days because the per-item base drops $4 to $11 and the unlocked product slots let them run seasonal drops.
The full setup is about an hour from logo to live shop.
If you want it built for you, the Done-For-You VIP tier sends one design a month and we build 15 products with optimized colors, descriptions, pricing, and mockups.
No inventory, no minimums, no setup fees. Upload your logo and pick your first three products today.
Start FreeZero. A member can order one tank and we will print and ship that one tank. No bulk requirement, no setup fees.
You set your own markup. Most vinyasa studios price for $10 to $15 profit per item. The platform takes no cut of the markup. You keep 100% of the difference between base and retail.
No. The print partner handles printing and packing. Shipping to the member is free. The studio does not touch inventory or fulfillment.
About a week from order to delivery in the continental US, all printed in the USA. Members get tracking on every order.
Bear Grips Pro Shops