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Travel Team Apparel Sold Through a Performance Facility Shop

March 4, 2026 7 min read By Andre Rollins
Quick Answer
Table of Contents
  1. Why travel teams want this
  2. How the multi-team shop works
  3. The standard travel team lineup
  4. The margin split conversation
  5. Revenue math for 4 teams
  6. Frequently Asked Questions
A sports performance facility hosting outside travel teams is sitting on free apparel revenue. The teams train onsite, the athletes are already in the building, and the parents are already paying tuition somewhere. Adding a travel-team apparel collection to the facility shop captures that audience without any additional infrastructure. Here is how the multi-team setup works at a typical facility.

Why Travel Teams Want a Facility-Hosted Apparel Option

Most travel team coaches are part-time and do not want to run an apparel program themselves. Setting up a separate vendor, collecting sizes, fronting bulk order money, and chasing parents for payment is the part of the job nobody wants. When the performance facility offers a turnkey shop with no minimum, no upfront cost, and direct-to-parent shipping, the travel team coach says yes immediately.

The facility wins because the apparel margin stays in-house. The travel team wins because their families get a clean, professional shop without any coach work. Parents win because they get a real customizable product instead of a six-week wait on a bulk order.

How the Multi-Team Shop Setup Works

The facility runs one Pro Shops account. Inside that account you create collections, one per travel team. Each collection has its own logo, its own product lineup, and its own URL section. Parents land on the facility shop, click the team name in the navigation, and see only that team's pieces.

Pricing logic for the multi-team model:

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The Standard Travel Team Apparel Lineup

For a baseball, soccer, basketball, lacrosse, or volleyball travel team, the apparel lineup is consistent. Eight pieces cover essentially all demand:

PieceBrandRetail
Performance teeSport-Tek$32
Long sleeve performance teeSport-Tek$40
Crewneck sweatshirtBear Grips$48
Performance hoodieChampion$60
Cotton-blend joggersCotton Heritage$62
Quarter-zip pulloverSport-Tek$42
Mesh snapback hatYupoong$32
Womens tee (for moms)Bella+Canvas$30

Set this up once as a collection template, then duplicate it for each team with the team logo swapped in. Setup time per new team is about 15 minutes after the first one is built.

The Margin Split Conversation with Travel Team Coaches

Three common deal structures:

  1. 100/0 (facility keeps all margin): Common at facilities where the travel team gets a discounted training rate in exchange. Coach values the free apparel program, facility gets the revenue.
  2. 70/30 (facility 70, team 30): Most common structure. Team keeps a small revenue share for their booster fund. Facility carries the bulk because they do all the work.
  3. 50/50: Used when the travel team is bringing high volume (60+ athletes) and the facility is comfortable splitting more.

Frame the conversation around the work split. The facility handles 100 percent of the apparel operations, so the facility takes the majority of the margin. Travel team contributes the logo and the roster, and gets a no-effort revenue line they did not have before.

Revenue Math for a 4-Team Facility

A facility hosting four travel teams with 18 athletes each (72 total travel-team athletes on top of the regular facility roster):

VariableConservativeTypicalStrong
Travel team athletes727272
Annual buy rate30%45%60%
Buyers per year223243
Pieces per buyer1.62.22.8
Average margin per piece (to facility, 70/30 split)$7$8$9
Annual facility profit$246$563$1,083

That is on a 70/30 split. At a 100/0 split (where the travel team gets free training rate in exchange), the facility profit is roughly 1.4x these numbers, plus the parent-side apparel which is separate.

Add Travel Team Collections to Your Facility Shop

Host every travel team that trains at your facility. One shop, multiple logos, zero inventory. Set up a new team collection in 15 minutes.

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Frequently Asked Questions

Can each travel team have its own logo?

Yes. The shop supports separate collections, and each collection can have its own logo, its own product set, and its own pricing. Athletes only see the gear for their team when they land on that team's collection page.

Do I need separate accounts for each travel team?

No. The facility runs one account and one shop, with multiple collections inside it. That keeps the pricing structure and the dashboard reporting unified.

How do I split margin with the travel team?

The facility receives all sales. You agree on the split with the travel team coach (commonly 70/30 or 100/0), and the facility pays out the team's share monthly or quarterly based on the sales report.

Can parents from multiple teams shop in the same place?

Yes. The shop URL is the facility URL. Parents land there, navigate to their team's collection, and order from that collection. Multi-team families ordering for siblings can do so in one checkout.

Andre Rollins
Andre RollinsBoutique Gym Owner

Andre owns a boutique strength facility and personal training studio in Atlanta. He has been a personal trainer for 15 years and writes about gym branding, member retention, and how independent owners can compete with chain studios.

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