Most facility athletes never buy more than 1-2 pieces in a year because they have to decide each piece individually. A pre-bundled season kit removes the decision friction. Athletes click one button, get a complete wardrobe for the year, and the facility books 5-7 pieces in one sale instead of 1-2.
The math is straightforward. A typical individual purchase is $40 (a single hoodie). A typical kit purchase is $180-$220 (six pieces at a bundle price). On a 60-athlete team with 50 percent kit conversion, that is 30 kits at $200 average, or $6,000 of revenue from a single drop.
| Piece | Brand | Use | Individual retail |
|---|---|---|---|
| Performance tee | Sport-Tek | Daily training | $32 |
| Long sleeve performance tee | Sport-Tek | Cool morning training | $40 |
| Crewneck sweatshirt | Bear Grips | Locker and post-game | $48 |
| Performance hoodie | Champion | Travel and cold sessions | $60 |
| Cotton-blend joggers | Cotton Heritage | Travel and warm-up | $62 |
| Mesh snapback hat | Yupoong | Outdoor and lifestyle | $32 |
Individual total: $274. Kit price: $235. Athlete savings: $39 (about 14 percent off). Facility margin per kit: roughly $55. Conversion lift: about 1.6x vs piece-by-piece sales.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.For athletes who want the full kit plus personalization, offer a premium version that adds an athlete name on one of the pieces and an extra piece (the second hoodie variant or a parent tee).
| Piece | Individual retail |
|---|---|
| Standard 6-piece kit | $274 |
| Athlete last name on crewneck back | $8 |
| Class year on jogger thigh | $5 |
| Bonus piece: second performance hoodie | $60 |
| Premium kit price | $295 (saves $52) |
The premium kit converts about 15-20 percent of kit buyers. Facility margin per premium kit: roughly $80.
The kit launch timing follows the sport calendar. For year-round facilities, the strongest windows are:
Run the kit as a limited 14-day drop with a deadline. Urgency converts. Always-available kits underperform time-limited drops by 30-50 percent.
For a 60-athlete cohort with a 14-day kit drop:
| Variable | Conservative | Typical | Strong |
|---|---|---|---|
| Athletes | 60 | 60 | 60 |
| Kit conversion rate | 30% | 45% | 60% |
| Kits sold | 18 | 27 | 36 |
| Average kit margin (mix of standard + premium) | $58 | $62 | $68 |
| Drop profit | $1,044 | $1,674 | $2,448 |
That is one drop on one cohort. A multi-team facility running three kit drops a year clears $5,000-$15,000 in margin from kit drops alone, on top of ongoing individual sales.
A 6-piece kit, a 14-day window, a clear deadline. The cleanest way to multiply your facility apparel revenue per athlete.
Start FreeThe kit price should sit 12-18 percent below the sum of individual pieces. That is enough to feel like real savings but not so deep that you lose margin. The bundle math works because volume offsets the per-piece markdown.
Yes. Each piece in the kit is sized independently. The athlete picks the size for the tee, the size for the hoodie, the size for the joggers, etc.
Most kits produce in 5-7 business days (slightly longer than a single piece because of the multi-product print queue) and ship free. End-to-end is about 10 days.
Limited drops. A 14-day window with a clear deadline outperforms an always-available kit by 30-50 percent. Athletes need a reason to act now, and the drop window provides it.
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