Track and Field Online Team Store Setup

An online track and field team store solves the structural problem with traditional team apparel: the coach no longer has to be the apparel logistics person. Athletes, parents, and supporters order their own pieces direct from the team shop, the shop ships to each person individually, and the program collects markup automatically. Below is the step-by-step setup, the first three to five products to launch with, and how to announce the store so the first orders come in within days.

Step 1: Pick The Shop Owner

The shop needs one owner — typically the head coach, athletic director, or program advisor with multi-year continuity. The owner controls product additions, pricing, and revenue payouts.

Step 2: Sign Up and Pick The Custom URL

Sign up at shops.beargrips.com/signup. Pick a URL slug — usually the school name plus "track" or the program acronym. This is the URL athletes and parents will visit.

Step 3: Upload Logo and Brand The Shop

Upload the program logo (SVG preferred, transparent PNG fallback). Set the program colors. The shop header and product mockups update automatically. See logo design ideas if you need to refine your logo.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Step 4: Pick The Starter Five Products

For a first-time track shop, the proven launch mix:

• Meet tank — Performance Workout Tank (Bella+Canvas).
• Practice tee — Sport-Tek Moisture-Wicking Tee.
• Team hoodie — Comfort Soft Hoodie.
• Coach polo — Sport-Tek Performance Polo with embroidered logo.
• Parent piece — "TRACK MOM" or "TRACK DAD" tee.

Step 5: Set Retail Pricing

Standard pricing ranges:

• Meet tank base $19.88 VIP, retail $32.
• Practice tee base $23.86 VIP, retail $32.
• Team hoodie base $36.88 VIP, retail $58.
• Coach polo base $34.88 VIP, retail $48.
• Parent piece base $19.88 VIP, retail $30.

Run the full math at coach revenue math.

Step 6: Announce The Shop

The launch announcement that drives the first orders:

• Email parents: Subject: "Track team shop is live." Body: link, the five products, image, ordering window.
• Team app or GroupMe: Same announcement to athletes.
• First practice: Print the shop URL on a single-page handout. Coach walks athletes through it.
• Instagram: Athletes in the team tee, swipe-up to the URL.

Expect 40 to 60 percent of the roster to order in the first two weeks.

Frequently Asked Questions

How much does the shop cost to set up?

$0 on the Free plan. $59 per month on the Self-Service VIP plan. $109 per month on the Done-For-You VIP plan where Bear Grips handles product setup, mockups, and pricing recommendations.

How long does setup take?

About 30 minutes from start to first product live. Logo upload, five product picks, pricing input, and the shop URL is ready.

Can we transfer the shop to a new coach?

Yes. The owner role can be reassigned to an incoming coach at staff turnover. Brand, products, and history all carry over.

What if we want help with everything?

The Done-For-You VIP plan ($109 per month) covers product setup, mockups, color curation, pricing recommendations, and ongoing collection curation. Send the logo, we handle the rest.