A working track and field apparel program earns the school or club $2,500 to $5,000 in year one, depending on roster size and how many product launches the season covers. The math is straightforward: catalog base price plus coach-set markup equals retail. The markup is pure program revenue with no inventory risk. Below is the line-item math for a typical 35-athlete program running a full year program, with the math on how to push the upper bound higher.
Three numbers per product:
The program receives the markup. No print cost, no shipping cost, no inventory cost. Per piece. Every order.
| Product | Free Base | VIP Base | Typical Retail | Free Markup | VIP Markup |
|---|---|---|---|---|---|
| Performance Workout Tank | $23.94 | $19.88 | $32 | $8.06 | $12.12 |
| Sport-Tek Moisture Wicking Tee | $28.88 | $23.86 | $32 | $3.12 | $8.14 |
| Airlume Cotton Tee | $23.93 | $19.88 | $30 | $6.07 | $10.12 |
| Comfort Soft Hoodie | $44.94 | $36.88 | $58 | $13.06 | $21.12 |
| Sport-Tek Performance Polo | $41.93 | $34.88 | $48 | $6.07 | $13.12 |
| Embroidered Quarter-Zip | $35.95 | $29.88 | $45 | $9.05 | $15.12 |
Realistic year-one for a 35-athlete varsity and JV HS track program on the Self-Service VIP plan:
| Run | Units | Markup | Total |
|---|---|---|---|
| Meet tanks (2 per athlete) | 70 | $12.12 | $848 |
| Practice tees (2 per athlete) | 70 | $8.14 | $570 |
| Team hoodies (0.7 per athlete) | 25 | $21.12 | $528 |
| Coach polo and quarter-zip set (3 coaches) | 6 | $14 | $84 |
| Parent pieces (1.5 per athlete) | 52 | $10.12 | $526 |
| State meet window | 40 | $12 | $480 |
| Banquet pieces | 30 | $15 | $450 |
| Fundraiser tee | 80 | $10 | $800 |
| Year One Total | 373 | $4,286 |
Net after VIP plan cost ($59 x 12 = $708): $3,578 to the program. Year-one return on the VIP plan: 6x.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Programs that hit $5,000+ in year one do three things:
The Self-Service VIP plan ($59/month, $708/year) pays off the moment the program sells about 80 to 100 pieces in a year. Most active track programs cross that line in the first three months of the season. The Free plan is the right starting point for first-year exploratory shops or programs under 20 athletes. After validating year one, move to VIP.
Every shop comes with an affiliate link. When the coach refers another coach, program, or club that signs up, the program earns 10 percent of their subscription forever plus $1 per unit they sell. Three other track programs referred return $17.70/month back passively. See the affiliate program details.
Free shop setup. Pick products, set markup, see real revenue per piece. No inventory risk.
Start FreeMarkup revenue is paid out bi-weekly to the shop owner via the platform payout system.
No. There is no inventory. Each piece prints only after an athlete or parent orders it, then ships directly. Unsold inventory does not exist as a concept.
The Free plan has $0 monthly cost. Per-piece program revenue is slightly lower (the Free base prices are higher), but there is no fixed cost. Run the math both ways for your specific roster size.
Yes. Retail pricing is adjustable any time from the shop dashboard. Most programs set initial pricing at launch and adjust after one full season of data.
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