Tees get a surf shop customer in the door, but hats and hoodies are where repeat buyers and gift purchases actually land. A hat works as sun protection and a low-cost gift. A hoodie covers dawn patrol mornings, drive-time layers, and cold season browsing. Both categories carry higher margin per piece than a tee, and both hold up as year-round sellers rather than a single summer season item.
A customer typically only needs so many tees, but a hat wears out or gets lost, and a hoodie gets bought as a gift or a second color once the first sells the customer on the fit. Both categories also carry higher margin per piece, $10 to $16 on hats and $15 to $24 on hoodies, compared to $8 to $12 on a standard tee.
| Style | Brand | VIP base | Best for |
|---|---|---|---|
| Classic rope hat | Richardson | $29.86 | Coastal, everyday look |
| 5-panel baseball hat | Otto Cap | $29.86 | Structured, logo-forward |
| Flat bill snapback (embroidery) | Yupoong | $29.86 | Premium embroidered look |
| Mesh snapback | Yupoong | $25.88 | Warm weather, breathable |
| Adjustable cotton hat | Yupoong | $25.88 | Casual everyday |
| Style | VIP base | Best for |
|---|---|---|
| Crewneck sweatshirt | $34.88 | Everyday layer, lower price point |
| Comfort Soft Hoodie | $36.88 | Daily wear workhorse |
| Zip-up hoodie | $41.88 | Easy on-off over a wetsuit change |
| Champion Performance Hoodie | $45.88 | Premium tier, name recognition |
Fall and winter are when hats and hoodies do their best work, even at a surf shop. Feature both categories together at the counter and online starting in early fall, and consider a small bundle discount (a hat plus a hoodie at a combined price slightly below buying each separately) to lift average order size during the slower board-sales months.
Hats from $25.86, hoodies from $34.88. No minimum, free shipping, printed or embroidered.
Start FreeBoth sell well. Embroidery reads more premium and typically supports a higher retail price, printed hats cost less to produce.
The Comfort Soft Hoodie at $36.88 VIP base is the most common daily-wear pick, with the Champion hoodie as the premium upsell.
Yes. Same free shipping, same about a week delivery window, no minimum order on either category.
It can lift average order size, especially in the slower cold-weather months when board sales dip.
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