Not every product in a 200-item apparel catalog fits a surf shop. This is the working lineup, organized by what actually sells at a surf shop, surf school, or surf club counter, plus a clear line on what this program does and does not cover. Nothing here is worn in the water. This is what customers put on before paddling out and after toweling off.
The tee is the entry point for almost every surf apparel buyer. The Bear Grips Airlume cotton tee runs $19.88 VIP base, with premium cotton and triblend options from $23.88 to $25.88. Tanks run the same range, $19.88 to $25.88, and move well in warm coastal markets where a tee feels like one layer too many. Stock a core black and a sand or white option in both, then add a seasonal color once the storefront has a few weeks of sales data.
Dawn patrol sessions and winter swells mean surf shop customers need warm layers, not just tees. The Comfort Soft Hoodie runs $36.88 VIP base, the Champion Performance Hoodie steps up to $45.88, and a crewneck sweatshirt sits at $34.88. Joggers and sweatpants run $39.88 to $48.88 for the shop that wants to cover the full head-to-toe cold weather look at the counter.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.A hat is often the single fastest-selling item at a surf shop counter, since every customer needs sun protection and a hat travels well as a gift. Snapback, rope, and 5-panel styles run $25.86 to $29.86, available printed or embroidered depending on the design.
This program does not print rash guards, wetsuits, board shorts built for water performance, or any technical surf gear. The catalog is cotton and fleece lifestyle apparel built for life on land: the shop floor, the parking lot, the drive home, the coffee run after a session. Keep your existing wetsuit and rash guard supplier for water gear, and use this program for everything else the customer wears around it.
The Free plan covers 3 live products at a higher base price, a fine way to test a tee, a hoodie, and a hat before committing further. Self-Service VIP at $59 a month unlocks the full 200-product catalog at the lowest base price, letting a surf shop build out tees, tanks, hoodies, joggers, shorts, and hats into one complete branded storefront.
Tees from $19.88, hoodies from $36.88, hats from $25.86. Cotton and fleece lifestyle wear, no minimum.
Start FreeA rash guard is technical water gear built to reduce chafing and add sun protection in the water. What we print is cotton and fleece lifestyle apparel worn before and after a session, not in it. We do not produce rash guards.
No. Performance board shorts built for water are outside the catalog. We cover cotton shorts and joggers for everyday wear off the water.
The Bear Grips Airlume cotton tee at $19.88 VIP base is the lowest-cost entry point in the lineup.
No. Most surf shops run 8 to 15 core pieces even on the full VIP plan and add seasonally from there.
Bear Grips Pro Shops