A shop built around board sports rather than a single sport often carries surfboards through summer and snowboards through winter, especially in regions where the coast and the mountains are both a drive away. Building a separate apparel brand for each season doubles the design work for no real benefit. One line that flexes across both seasons is what actually gets worn year round.
Board sport retailers in mountain-adjacent coastal regions often carry both surf and snow inventory, flipping the sales floor with the calendar. The customer base overlaps heavily: the same rider surfs the coast in summer and rides the mountain in winter. A shared apparel brand keeps that customer wearing the shop logo through both halves of the year instead of losing them to a seasonal identity switch.
| Piece | Summer use | Winter use | VIP base |
|---|---|---|---|
| Comfort Soft Hoodie | Cold surf mornings | Lodge and drive-time layer | $36.88 |
| Champion crewneck | Shoulder-season layer | Base layer under a jacket | $41.88 |
| Cuffed winter hat | Dawn patrol | Lift line and lodge | $25.86 |
| Fleece joggers | Post-session comfort | Lodge and travel wear | $48.88 |
The cold-weather pieces above cover the shoulder seasons on both ends, but a straightforward cotton tee at $19.88 to $23.88 VIP base remains the highest-volume piece in the warm months at both the coast and the mountain town. Stock it alongside the layering pieces rather than replacing it.
A wordmark and color palette that does not lean too hard into either wave or mountain imagery reads as a single brand across both seasons. A simple horizon-line mark, a plain shop name, or an abstract icon travels better across a full year than a design that only makes sense on the beach or only makes sense on the mountain.
Hoodies, crewnecks, tees, and hats that work at the coast and the mountain. No minimum, free to start.
Start FreeNo. One consistent design and color system across both seasons builds stronger year-round recognition than switching identities twice a year.
The Comfort Soft Hoodie at $36.88 VIP base and the cuffed winter hat at $25.86 both work for cold surf mornings and mountain-town winters alike.
No. The catalog is apparel only. Board and hardware inventory stays with the shop's existing suppliers on both the surf and snow sides.
Yes. One Bear Grips storefront covers the full apparel lineup year round, with no need for a separate summer and winter shop.
Bear Grips Pro Shops