Every skatepark session and every camp drop-off has a parent standing nearby, often for an hour or more, and most shops never sell that parent anything. A skate mom or skate dad shirt, simple, a little proud, easy to wear to the grocery store afterward, is a real and searched category that turns a waiting parent into a second customer at the same visit.
A parent who spends an hour at the skatepark bleachers or the camp waiting area every week is a repeat visitor a shop already has, but rarely sells to directly. A skate mom or skate dad shirt gives that parent something to buy for themselves, not just their kid, and it turns them into a second walking ad for the shop or program.
| Product | VIP base | Use |
|---|---|---|
| Women's Favorite Tee | $19.88 | Skate mom tee |
| Men's Premium Triblend Crew Tee | $23.88 | Skate dad tee |
| Perfect Soft Crewneck Sweatshirt | $34.88 | Cold-morning bleacher wear |
Parent shirts pair naturally with a skate camp or lesson program selling completion tees to campers, since the parent is standing right there at pickup. A retail shop can stock one or two parent designs alongside its regular rider lineup with no extra storefront complexity.
Two or three parent-facing designs are enough to test the category. List them at shops.beargrips.com/for/skateboarding alongside the shop's rider merch and let the design itself, not a separate marketing push, do the selling at pickup time.
Skate mom and skate dad tees and crewnecks. No minimum, free to start.
Start FreeIt sells like one but functions as real repeat-parent merchandise, since the same parent shows up every week at the park or camp.
The Women's Favorite Tee at $19.88 VIP base or a comparable men's crew tee at $23.88 cover the category at low cost.
Not necessarily. A matching wordmark family (skate mom, skate dad, and a kid's version) works well, but each can stand alone too.
Yes. A camp selling to parents standing at pickup is often a stronger fit than a retail shop, since the parent is already a captive audience.
Bear Grips Pro Shops