Bear Grips Pro ShopsGirls' Skateboard Shirts: A Dedicated Line for a Growing Audience
- Girls are one of the fastest-growing segments of new skaters, and most shops still default to a boys or fully unisex youth rack.
- A dedicated girls' line does not need a separate design process, just intentional fit, sizing, and color choices.
- Girls' fit apparel and youth camp programs pair naturally, since many girls first pick up skating through a lesson program.
- A small two to three piece starter line is enough to signal a shop welcomes girl riders specifically.
Girls make up one of the fastest-growing groups of new skaters at parks and lesson programs around the country, and a lot of shops still default to a single unisex youth rack that reads as boy-first by accident. A dedicated girls' line does not need its own design team or a huge catalog addition, it needs a few intentional fit and color choices layered onto the shop's existing youth lineup, covered generally in the kids and youth guide.
Why Girls Need More Than the Unisex Youth Rack
A youth tee built for a boy's average build fits a girl loosely and reads as an afterthought, the same problem covered for the adult women's line in the women's skateboard apparel guide. A shop that stocks even one girl-cut tee and one girl-specific color option signals it actually thought about its youngest women riders, not just its boys.
Product Picks for a Girls' Line
| Product | VIP base | Best for |
|---|---|---|
| Youth Airlume Cotton Tee | $19.88 | Core everyday girls tee, same blank, different colorway |
| Youth Moisture-Wicking Performance Tee | $23.88 | Active session wear |
| Youth Crewneck Sweatshirt | $33.88 | Cold-morning layer |
| Youth Classic Baseball Hat (embroidered) | $25.86 | Sun coverage, gift item |
Design and Color Notes for a Girls' Line
The same shop or program wordmark can carry over unchanged, just paired with a color option beyond the standard black or gray. A soft pink, lavender, or a bright accent color tends to sell well as a second colorway rather than a replacement for the core design.
Girls' Apparel and Lesson Programs
A meaningful share of girls first try skating through a camp or a girls-specific lesson night rather than walking into a shop cold. Pair a girls' apparel line with a skate camp or lesson program completion shirt to reach this audience at the moment they are most likely to buy.
Starting Small: a Two to Three Piece Girls' Starter Line
A tee, a hoodie or crewneck, and a hat cover most demand for a first girls' line. List them at shops.beargrips.com/for/skateboarding alongside the shop's existing youth catalog and expand once the starter pieces prove out.
Add a Girls' Line to Your Shop
Youth tees, hoodies, and hats in girl-specific colorways. No minimum, free to start.
Start FreeFrequently Asked Questions
Is a girls' line just the boys' youth tee in a different color?
It can start there. A different colorway on the same blank is a reasonable first step before adding a dedicated fitted cut.
What is the cheapest way to test a girls' line?
One tee in a new colorway at $19.88 VIP base, alongside the shop's existing youth catalog, tests demand with almost no added complexity.
Do girls' sizes run the same as boys' youth sizes?
Most youth apparel in the catalog runs a shared youth size chart rather than separate boys and girls patterns. Check the specific product page for exact sizing.
Should a girls' line connect to a camp or lesson program?
It helps. Many girls try skating first through a program, making that the natural first sales moment for girls-specific merch.
