Bear Grips Pro ShopsSeries A Startup Swag Rollout for a 15 to 50 Person Team
- A Series A swag program covers 15 to 50 employees, top customers, and the new investor circle
- Expand from one anchor hoodie to a 6-piece apparel set without rebuilding the shop
- Quarterly design refreshes turn the apparel into a tenure marker for the growing team
- Annual program cost stays under $20,000 for a 40-person team with on-demand sizing
The Series A startup swag rollout is when the apparel program goes from a 5-person hoodie order to a 15 to 50 person operation that includes new hires, customer gifts, and investor circle apparel. Here is the playbook for scaling the shop from pre-seed to Series A without rebuilding and without burning budget on warehouse swag.
The Series A Apparel Set: Six Pieces, One Shop
By Series A, most startups have a six-piece apparel set on the shop. Each piece serves a specific audience or moment.
- Heavyweight hoodie: The team anchor piece. Every new hire gets one.
- Quarter-zip pullover: The founder and exec piece. Works under blazers for investor and customer meetings.
- Performance polo: The conference booth crew uniform.
- Premium triblend tee: The customer gift piece.
- 5-panel hat: The cross-audience giveaway piece.
- Crewneck sweatshirt: The seasonal alternate to the hoodie.
New Hire Onboarding Flow at Series A Scale
At Series A pace, the company adds 1 to 3 new hires per month. The onboarding flow stays consistent.
- Offer letter day: Shop link goes in the letter with a coupon code that covers the welcome kit.
- Day 3 to 7: Welcome kit arrives at the home address.
- First all-hands: New hire shows up in branded gear for the welcome photo.
Every hire goes through the same flow. No bulk pre-orders, no closet inventory, no mismatched sizes.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Quarterly Design Refresh Cadence
At Series A, the apparel earns a quarterly refresh. The standard cadence is four design moments per year.
- Q1 all-hands: A new offsite hoodie with the year marker.
- Summer launch event: A product launch tee tied to the headline shipping moment.
- Q3 retreat: Leadership and senior team retreat zip-up.
- Year-end milestone: An anniversary or Series A celebration hoodie.
Annual Program Cost at 40-Person Series A Scale
| Program line | Annual orders | Avg cost per item | Total |
|---|---|---|---|
| New hire welcome kits | 24 hires | $83 | $1,992 |
| Quarterly team apparel | 160 pieces | $37 | $5,920 |
| Customer appreciation | 80 pieces | $37 | $2,960 |
| Conference booth uniforms | 30 pieces | $35 | $1,050 |
| Investor and advisor gifts | 40 pieces | $37 | $1,480 |
| Annual total | 334 | $13,402 |
Scale Your Startup Swag Program
One shop, six pieces, every audience. No minimum, US-printed, free shipping included.
Start FreeFrequently Asked Questions
Do we need to rebuild the shop when we hit Series A?
No. The same shop link scales from pre-seed to Series A. Add new products to the existing storefront as the program expands.
Which plan fits Series A?
The Self-Service VIP plan at $59 per month for full control, or the Done-For-You VIP plan at $109 per month if you want the design refreshes handled for you.
How do we manage swag for a 40-person fully-remote team?
The on-demand model is built for this. Every team member orders direct from the shop link and the apparel ships to their home address.
