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School Spirit Wear Prices by Product: What Tees, Hoodies, Joggers, and Hats Actually Cost

July 2, 2026 7 min read By Hannah Kowalski
Quick Answer
Table of Contents
  1. Base prices by category
  2. Free vs VIP base prices
  3. Plan pricing
  4. Setting retail on top
  5. Frequently Asked Questions

"How much does school spirit wear cost" is really two separate questions: what does the store pay per item, and what does the store charge a family. This post answers the first question with real numbers pulled directly from the Bear Grips Pro Shops catalog, category by category, so a booster club or classroom sponsor can plan a price list before the store even goes live.

Base Prices by Product Category (VIP Pricing)

CategoryExample itemVIP base price
Basic teeAirlume Cotton Athletic Tee$19.88
Premium teePremium Cotton Crew Tee$23.88-$25.88
TankLadies Racerback Tank$19.88
Crewneck sweatshirtPerfect Soft Crewneck Sweatshirt$34.88
Pullover hoodieComfort Soft Hoodie$36.88
Heavyweight hoodieChampion Performance Hoodie$45.88
Sweatpants or joggersMen's Pocket Sweatpants$40.88
LeggingsSignature Seamless Leggings$54.88
HatsMesh Snapback Hat$25.88

How Much Does Plan Choice Change the Price?

The same product costs more on the Free plan than on Self-Service VIP. Example: the Airlume Cotton Athletic Tee runs $23.93 on Free and $19.88 on Self-Service VIP, a difference of $4.05 per shirt. On a heavier item like the Champion Performance Hoodie, Free base is $53.93 versus $45.88 on VIP, an $8.05 gap. Across a store selling 300 items a season, that gap adds up to real dollars either kept by the vendor as extra profit or passed on to families as a lower retail price.

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The Three Plans, Side by Side

PlanMonthly costLive productsBase pricing
Free$03Standard (higher)
Self-Service VIP$59200Lowest available
Done-For-You VIP$105250Lowest available, plus full store management

Setting a Retail Price on Top of Base Cost

Retail price is the vendor's choice, not a fixed markup. The default recommendation is $10 profit per item, which puts a $19.88 base tee at roughly $29.88 retail and a $36.88 base hoodie at roughly $46.88 retail. Booster clubs running a fundraiser sometimes push profit higher on hoodies and joggers, since families expect to pay more for a heavier item anyway.

See Full Catalog Pricing

200 products at VIP base pricing, or start free with 3. Set your own retail and keep the margin.

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Frequently Asked Questions

What is the cheapest item in the school spirit wear catalog?

The Airlume Cotton Athletic Tee and the Ladies Racerback Tank both start at $19.88 on the Self-Service VIP plan.

How much profit should a store add per item?

Bear Grips recommends $10 per item as a starting point. Vendors set their own retail price and keep the margin, no restrictions.

Does the Free plan use the same products as VIP?

Yes, full catalog access on every plan. The Free plan simply carries a higher base price per item and caps the store at 3 live products at a time.

Is shipping included in these base prices?

Yes. Base prices include printing, packing, and free US shipping to the end customer.

Hannah Kowalski
Hannah KowalskiSchool Spirit and Greek Life Specialist

Hannah works in a state university Greek life office and previously taught middle school. She writes about school spirit programs, sorority and fraternity ordering cycles, and how K-12 programs handle the apparel side of community building.

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