Pricing a school spirit wear shop comes down to two numbers: what the piece costs at base, and how much margin the school or booster club wants to keep. There is no third number, no setup fee, and no minimum order tax. Here is the real math, using the actual catalog base prices.
Base price plus margin equals retail price. The vendor (school, PTA, or booster club) sets their own retail price and keeps every dollar of the margin. There is no restriction on what to charge and no cut taken out of the sale price beyond the plan subscription.
| Product | Free base | VIP base | Save with VIP |
|---|---|---|---|
| Airlume cotton tee | $23.93 | $19.88 | $4.05 |
| Youth Airlume cotton tee | $23.93 | $19.88 | $4.05 |
| Comfort Soft Hoodie | $44.94 | $36.88 | $8.06 |
| Champion crewneck sweatshirt | $49.92 | $41.88 | $8.04 |
| Gildan cotton pique polo | $41.95 | $34.88 | $7.07 |
| Flat bill snapback hat (embroidered) | $34.88 | $29.86 | $5.02 |
Full 63-product pricing lives in the shop dashboard once a plan is active.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Take the Airlume cotton tee at the VIP base of $19.88. A booster club charging $28 retail keeps $8.12 per shirt. Sell 150 tees across a fall spirit week and that is $1,218 in fundraiser profit, on top of every kid getting a shirt. The default recommended profit across the platform is $10 per item, which on this tee lands retail at just under $30.
VIP costs $59/mo. On the Comfort Soft Hoodie alone, VIP saves $8.06 per unit over the Free plan. Selling just eight hoodies in a month covers the entire monthly VIP cost in base-price savings, before counting the margin the school keeps on top. Most spirit wear programs sell far more than eight hoodies during a fall or homecoming push.
Round numbers sell better than exact-margin numbers. A common working price list: tees at $28, hoodies at $45, hats at $28, polos at $40. Parents do not comparison-shop a school spirit shop the way they would a retail store, so simple round pricing beats penny-perfect margin math for actual sales volume. See the full product lineup guide for what else to price out.
See VIP base prices across all 63 products and set your own retail. Keep the full margin.
Start FreeThe vendor, whether that is the school, PTA, or booster club, sets the retail price and keeps the entire margin above the product base price.
The platform-wide default is $10 per item, though many programs charge a smaller margin on tees and a larger one on hoodies and outerwear.
No. The only recurring cost is the monthly plan (Free at $0, Self-Service VIP at $59, Done-For-You VIP at $105). The vendor keeps the full margin on every sale.
Spirit wear sales themselves function as the fundraiser, since the margin above base price goes to whoever runs the shop. See the sale timing guide for how to run a dedicated sale window.
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