Recreational Gymnastics End-of-Season Showcase Apparel
Quick Answer- The end-of-season showcase is the highest-revenue apparel moment in a rec gym calendar.
- Limited showcase tees, family bleacher gear, sibling tees, and a celebration hoodie.
- Plan 4 weeks ahead so apparel is in hand before the event.
- One showcase can drive 200-500 apparel orders.
The end-of-season showcase is the rec gym equivalent of the hunting club banquet: one event that drives more apparel revenue than the previous three months combined. Families want the tee, grandparents want the hoodie, siblings want the matching gear. Below is the four-week apparel plan that captures every dollar of showcase demand without anyone in the gym fronting cost or chasing payment.
The four-piece showcase apparel kit
- Limited showcase tee: gymnast-cut, year on the back, only listed for 4 weeks around the showcase
- Family bleacher tee: adult-cut version of the showcase tee for parents and grandparents
- Sibling tee: youth-sized version with "PROUD SIBLING" graphic
- Celebration hoodie: premium hoodie with the year, gymnast name, and gym logo
The 4-week timeline
| Week before showcase | Action |
|---|
| 6 weeks out | Design and upload the four-piece kit, email parents the listing |
| 4 weeks out | Send a reminder email, post on Instagram with showcase tee photos |
| 3 weeks out | Last-call reminder, mention the listing window closes after the event |
| 1 week out | Most orders arrive at family homes, photos start appearing on social |
| Showcase day | Most families wear matching apparel, social wall is full of branded photos |
| 1 week after | Final 14-day extension of the listing for stragglers and gifts |
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Showcase tee design rules
- Year on the back (essential, becomes collectible)
- Gymnast name optional on back
- Gym logo on the chest
- Tee color different from the standard class tee (this is special, signal it visually)
- One-color or two-color print (premium feel)
Annual showcase tees become a family tradition. Gymnasts stack them in the closet year over year.
How to sell at the showcase itself
Three moves that drive in-event sales:
- QR code in the program: every printed program has the shop URL and QR code on the back
- QR code at every door: posters at the gym entrance and bathroom doors
- Front-table giveaway raffle: every family that ordered apparel in the past 60 days entered to win a free celebration hoodie
By the end of the event, 30-50 more orders typically come in from grandparents and family who just saw the kids perform.
Showcase revenue math
| Gym size | Gymnasts | Showcase orders avg | Avg margin | Total |
|---|
| Small studio | 80 | 120 | $15 | $1,800 |
| Mid-size gym | 200 | 320 | $16 | $5,120 |
| Large facility | 500 | 700 | $17 | $11,900 |
This is one event. See full profit math for annual revenue model.
Plan Your Showcase Apparel Drop
Four-piece kit, six-week timeline, parents order direct. Showcase day photos become next year ads.
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Frequently Asked Questions
When should we open the showcase listing window?
6 weeks before the showcase, close 1 week after. That gives families time to order, ship, and receive before the event, plus a tail for in-event impulse buys.
Should the showcase tee design be different from class shirts?
Yes. The showcase tee is special, it should look different and feel collectible.
Can grandparents who do not attend buy the tee online?
Yes. The shop is a public URL. Anyone with the link can order.
How fast does the showcase tee ship?
About one week US delivery. Order 14 days before showcase for buffer.
Sarah CaldwellCrossFit and Functional Fitness Coach
Sarah owns a CrossFit affiliate and coaches HYROX teams in her off-hours. She has been in the functional fitness space for nine years and writes about box-life logistics, custom team apparel, and the new wave of hybrid training.
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