OCR Coach Revenue Math: What a Pro Shop Earns Year Over Year
Quick Answer- OCR coach revenue scales with roster size, drops per year, and margin per piece.
- A 60 athlete coach running 5 drops a year clears $2,640 in margin.
- A 250 athlete OCR gym running 6 drops clears $18,000 in margin.
- No inventory cost. The Pro Shop platform handles print, pack, ship.
The math behind an OCR coach Pro Shop is simple but most coaches never run it because the legacy custom apparel world makes them feel like merch is a low ceiling side line. It is not. A real Pro Shop running 5 to 6 drops a year, across a roster of 60 to 250 athletes, clears thousands in pure margin with zero inventory cost. Here is the full breakdown by roster size, drop frequency, and price point.
The three variables that drive revenue
- Roster size: how many athletes train with you regularly. Buyers come from this group.
- Drops per year: how often you refresh the shop with new designs. 5 to 6 is the working sweet spot.
- Margin per piece: the gap between VIP base cost and your retail price. $10 is the default recommendation, but premium pieces support $15 to $20.
Annual revenue table by roster size
| Roster | Drops per year | Avg pieces per athlete per year | Margin per piece | Annual revenue |
|---|
| 30 | 4 | 2.5 | $10 | $750 |
| 60 | 5 | 3 | $11 | $1,980 |
| 120 | 5 | 4 | $11 | $5,280 |
| 250 | 6 | 5 | $12 | $15,000 |
| 500 | 6 | 5 | $12 | $30,000 |
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Where the higher margin pieces are
- Pullover hoodies: $17 to $22 margin per piece at retail.
- Crewneck sweatshirts: $14 to $18 margin per piece.
- Padded sports bras: $14 to $18 margin per piece.
- Premium triblend tees: $11 to $14 margin per piece.
- Standard wicking tees and tanks: $10 to $12 margin per piece.
Drops that include a hoodie or crewneck pull annual revenue meaningfully higher than tee only drops.
Affiliate income on top
The Pro Shops affiliate program pays 10 percent commission on every paid plan from coaches you refer, plus $1 per unit sold by referred coaches, forever. A coach who refers 5 other coaches into Pro Shops can stack $300 to $1,000 a year in affiliate income on top of their own shop margin. The affiliate share applies across the network, not just direct referrals.
What kills revenue
- Skipping drops: a shop that goes 6 months without a new design loses repeat buyers. Refresh designs.
- Underpricing: $5 margin shops feel cheap and undersell. $10 is the floor.
- Ignoring womens cuts: a unisex only shop loses 40 percent of buyers. Stock womens tees, tanks, and at least one cropped piece.
- Holding inventory: do not buy bulk shirts to resell. Print on demand kills inventory risk.
Run the Math on Your Pro Shop
Plug your roster, your drop frequency, and your margin into the table above. Then launch the shop and start earning.
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Frequently Asked Questions
How quickly does a new Pro Shop start earning?
Most coaches see their first order within the first week of launching, especially if the launch is announced to the existing roster.
Do I have to design every product?
No. The Done For You VIP plan handles design placement and shop layout. You send the logo, we run the shop monthly.
What is the difference between the free plan and VIP?
Free covers 3 live products at higher base prices. VIP unlocks 200 products at the lowest base prices and pays for itself with a handful of orders.
How are payouts handled?
Payouts run on a regular schedule from the platform to your account.
Jake ReynoldsEndurance Coach and Ultra Runner
Jake has finished six 100-milers and coaches both road and trail runners. He runs a tri club in Boulder and writes about training plans, race day apparel, and how to keep run clubs alive past month three.
More articles by Jake →
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