Setting up an online merch store for your motorcycle club costs nothing and takes about an hour. Bear Grips Pro Shops gives every club a free branded storefront. Members browse, order their size, pay online, and the shirt ships to their door. The club earns a set margin on every sale without touching inventory, managing presales, or coordinating bulk orders. Here is exactly how to build the store and what to put in it.
The traditional MC merch model works like this: a club officer takes a headcount, collects money or presale commitments, places a bulk order with a local printer, waits three to six weeks, coordinates pickup, and deals with wrong sizes and leftover inventory. It works, but it requires a club officer to run a small logistics operation multiple times a year.
The online shop model eliminates all of that. No presales. No bulk order minimums. No leftover inventory. Members order when they want, in their size, and the shirt shows up at their house in about a week. The club sets the price and earns the margin automatically.
For clubs that run annual events or rallies, the online shop also solves the "sell shirts at the event" problem. Share the shop link at the event. Attendees order on their phone. No cash table, no inventory tent, no leftover pile at the end of the day.
Here is the process from zero to live club shop:
The shop stays live indefinitely. Orders process automatically. You check the earnings dashboard and request a payout. No ongoing management required.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Here is what a club shop realistically earns at different membership sizes, assuming about 40% of members buy at least one item per year and average order value is one shirt at a $12 margin:
| Club Size | Buyers/Year (40%) | Avg Margin | Annual Earnings |
|---|---|---|---|
| 50 members | 20 | $12 | $240 |
| 100 members | 40 | $12 | $480 |
| 200 members | 80 | $12 | $960 |
| 500 members | 200 | $12 | $2,400 |
Add an annual event shirt (with $15-20 margins and higher purchase rates since event shirts are collectibles) and these numbers climb significantly. A club that runs one rally per year with 200 attendees buying the event shirt at a $15 margin earns $3,000 from that event alone.
For the full breakdown of affiliate earnings from referring other club directors to the platform, see MC merch earnings guide.
Bear Grips Pro Shops has three plan options. Here is how they apply to motorcycle clubs:
A club selling 100 items per year at a $5 VIP base price savings would save $500 per year in base costs. At $59/month ($708/year), the Self-Service VIP pays for itself once the club is selling roughly 142 items annually. Below that volume, the Free plan is the right call.
The main advantage of the online shop model is how little ongoing management it requires. After the initial setup, the club officer's responsibilities are minimal:
That is the full management workload for a well-running MC merch store. The printing, fulfillment, and customer service for individual orders are handled by Bear Grips Pro Shops.
No inventory. No upfront cost. Set your profit margin and share the link. Your members order, we ship, you earn.
Start FreeThe free plan costs nothing to set up or maintain. The club earns a margin on every sale. There are no monthly fees, no minimum order requirements, and no upfront inventory purchases.
Yes. Every item in the club shop is printed on demand when ordered and shipped directly to the buyer. The club never handles product, payment processing, or shipping logistics.
Earnings accumulate in the shop account. The club officer requests a payout through the dashboard. Payouts are processed on a regular schedule.
The free plan allows up to three products at slightly higher base costs. The VIP plan unlocks more products and lower base prices. For small clubs, the free plan is the right starting point.
Bear Grips Pro Shops