Motorcycle club merchandise earns club officers and club treasuries real money when the shop is set up correctly. The math is straightforward: set a margin on each item, share the shop link, and earn that margin each time a member orders. A 100-member club running a well-promoted shop earns $1,000-2,500 per year without any presale logistics or inventory management. Here is the full earnings breakdown and how to maximize it.
These projections assume the club shop carries shirts, hoodies, and hats. Purchase rate assumes 40-50% of members buy at least one item per year, which is realistic for an actively promoted club shop:
| Club Size | Annual Buyers | Avg Margin | Annual Earnings |
|---|---|---|---|
| 30 members | 12-15 | $14 | $168-210 |
| 75 members | 30-38 | $14 | $420-532 |
| 150 members | 60-75 | $14 | $840-1,050 |
| 300 members | 120-150 | $14 | $1,680-2,100 |
| 500 members (multi-chapter) | 200-250 | $14 | $2,800-3,500 |
Add one annual event shirt (100-200 attendee buyers at $15-20 margin) and total earnings jump significantly. A 150-member club with a well-attended annual rally can earn $2,500-4,000 per year from the combined shop.
Pricing strategy in an MC shop balances what members are willing to pay against the margin per item. These are the standard reference points:
| Product | Base Cost (Free Plan) | Recommended Retail | Margin |
|---|---|---|---|
| Club t-shirt (cotton) | $20-24 | $32-36 | $10-14 |
| Performance shirt | $24-29 | $36-42 | $12-15 |
| Club hoodie | $37-46 | $55-65 | $15-20 |
| Crewneck sweatshirt | $35-42 | $50-58 | $14-18 |
| Event shirt | $20-24 | $38-42 | $16-20 |
| Snapback hat | $26-35 | $38-45 | $10-12 |
Event shirts can carry higher margins than standard club shirts because the collectible nature of the item justifies a premium. Members who want the commemorative shirt for a rally or anniversary ride are less price-sensitive than members buying their third standard club shirt.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Club officers who run an active MC shop can earn additional income through the Bear Grips Pro Shops affiliate program. Every account comes with an affiliate link. When another club owner, gym owner, or business operator signs up using your link:
An MC officer who shares the Bear Grips Pro Shops platform with other club directors in their network earns commissions on every shop those clubs run. A single referral to a large multi-chapter club that upgrades to the VIP plan ($59-109/month) generates $5.90-10.90 per month in passive commissions, plus $1 per unit they sell.
For club officers who are already in a network of MC leadership, this is a meaningful additional income stream that costs nothing to activate. The affiliate link is in the account dashboard. See the full affiliate program details.
Five tactics that move the revenue needle for MC shops:
Free setup. Set your own profit margin. Earn on every shirt, hoodie, and hat your members order. Launch in under an hour.
Start FreeA 100-member club with an actively promoted shop earns $480-1,500 per year from regular merchandise sales. Add an annual event shirt and total earnings can reach $2,000-3,000 for clubs with active rally programs.
Standard club shirts carry $10-15 margins. Hoodies carry $15-20. Event and anniversary shirts can carry $15-20 margins because the collectible nature justifies a premium price.
The merch shop earnings go to the club account. The officer who manages the account can also earn affiliate commissions separately by referring other club directors and business owners to the platform.
Earnings start with the first sale. Setup takes under an hour. The first orders typically come within days of sharing the shop link with the club membership.
Bear Grips Pro Shops