A Merch by Amazon alternative search usually starts with the same frustration: a seller applies to the program, waits to get approved, and then discovers designs are competing inside Amazon's own search results next to thousands of other sellers, with Amazon setting the price band and paying a royalty on what sells. Bear Grips Pro Shops takes a different approach. Every vendor gets a branded storefront at shops.beargrips.com the same day they sign up, sets their own retail price, and keeps the margin on every sale, with no application and no waitlist.
Merch by Amazon is an invite-based program. New sellers submit an application and, depending on demand, can wait to be accepted before listing a single design. Once approved, designs are listed as ordinary product pages inside Amazon's marketplace, discoverable mainly through Amazon search rather than a dedicated shop a seller controls. Three reasons sellers look elsewhere come up often: no branded storefront to point an audience to, a design-slot tier system that limits how many designs a new account can list, and a royalty payout instead of a retail price the seller sets directly.
| Category | Merch by Amazon | Bear Grips Pro Shops |
|---|---|---|
| Access | Application required, historically a waitlist | Free signup, no application |
| Storefront | Listed inside Amazon's marketplace, no dedicated shop URL | Branded shop URL included from day one |
| Pricing | Amazon sets the allowed price band, seller earns a royalty | Vendor sets the retail price and keeps the margin |
| Design slots | Limited by account tier, expands with sales history | 3 to 250 live products depending on plan |
| Product category | Apparel and select accessories | 63 apparel and headwear products |
The core difference is not print quality, it is whether the seller is renting shelf space inside someone else's marketplace or running their own shop.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.A vendor who signs up at shops.beargrips.com gets product pages, categories, and checkout under their own name, without competing for placement in a shared search results page. That matters most for a business or creator who already has an audience (social following, gym members, an email list) to send directly to a shop, rather than depending on Amazon's internal search algorithm to surface a design to a stranger. See the full platform comparison for how the two models differ point by point.
A marketplace-listing model still makes sense for a seller with no existing audience who is betting on Amazon's built-in search traffic and Prime shipping to find buyers cold, particularly around a narrow, specific keyword niche. It also removes the need to drive any traffic at all, since Amazon shoppers are already searching. A business or creator with an audience to reach directly, or one that wants to set its own price and keep the full margin, is better served by an owned shop.
Switching does not require abandoning an existing design. The usual steps are uploading the same artwork file to a new Pro Shop, choosing which of the 63 catalog products to apply it to, and setting a retail price with the margin the vendor wants to keep instead of accepting whatever royalty a marketplace program calculates. See the royalty teardown for how that payout is actually calculated.
Free to start, no application, no design-slot tiers to earn your way into. Set your own price and keep the margin.
Start FreeNo. Bear Grips Pro Shops is an independent apparel platform with its own storefront and print process. It has no relationship with Amazon or Merch by Amazon.
No. Signup is free and immediate, with no application and no waitlist.
Yes. There is no exclusivity requirement. Many sellers run both while comparing results.
The Free plan allows 3 live products, Self-Service VIP allows 200, and Done-For-You VIP allows 250. Access depends on the plan, not a sales-history tier.
Bear Grips Pro Shops