"How much does a custom jersey with a name and number actually cost" has two honest answers: the base price Bear Grips charges per item, and the retail price the team or booster club chooses to charge families. Here is the real math for both, broken out by roster size and product.
| Product | VIP base | Best for |
|---|---|---|
| Bear Grips Airlume cotton tee | $19.88 | Cheapest option, cotton feel |
| Sport-Tek moisture-wicking tee | $23.86 | Game-day sweat performance |
| Next Level Premium CVC Jersey Tee | $24.88 | Soft jersey-knit fabric |
| Bella+Canvas performance tank | $19.88 | Basketball, volleyball rosters |
| Youth moisture-wicking performance tee | $23.88 | Youth football and soccer |
| Roster size | Base cost (Sport-Tek tee at $23.86) | At $10 markup, family total |
|---|---|---|
| 10 players | $238.60 | $338.60 |
| 15 players | $357.90 | $507.90 |
| 20 players | $477.20 | $677.20 |
| 25 players | $596.50 | $846.50 |
Base cost is what the vendor pays through the shop. The markup is set by the team, most commonly the default recommended $10 per item, and is what covers the coordinator time and any program fundraiser goal.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.A roster of 15 players with individual names and numbers needs 15 separate product listings, more than the Free plan's 3-product limit. Self-Service VIP at $59/mo unlocks 200 live products, enough for several full rosters or multiple seasons of designs. Done-For-You VIP at $105/mo adds a personal advisor who can build the roster listings for you. See how name and number personalization actually works for the mechanics behind the plan limits.
Vendors set their own retail price on every product. Bear Grips does not take a cut of the markup. A team that sells a $23.86 base tee at $34 retail keeps roughly $10 per shirt, before any volume discount decision the team makes on its own. Across a 20-player roster that is $200 in margin for the program, on top of families getting a shirt with their own player's name on it.
Booster clubs commonly price personalized jerseys $5 to $15 over VIP base and keep the difference as program revenue. A 25-player football roster at $10 markup per Sport-Tek tee raises $250 with zero upfront spend and zero unsold inventory. See the full product lineup for hoodies and hats that add more margin per family without adding a new roster listing.
Set your own retail markup on every personalized jersey. Bear Grips keeps the base price, you keep the margin.
Start FreeBase cost starts at $19.88 VIP for a cotton tee up to $23.86 to $24.88 for performance and jersey-knit fabrics, before the team sets its own retail markup.
At the Sport-Tek moisture-wicking tee base price of $23.86, a 20-player roster runs about $477 in base cost, plus whatever markup the team adds per shirt.
No. Vendors set their own retail price and keep the difference between that price and the VIP base cost.
Self-Service VIP ($59/mo, 200 products) or Done-For-You VIP ($105/mo, 250 products) both have room for a full roster of individually named listings. The Free plan's 3-product limit does not.
Bear Grips Pro Shops