Hunting Club Apparel for Spouses, Kids, and Family Members

The hidden truth of hunting club merch sales: spouses and kids account for 30 to 50 percent of total volume. The wife who wears the club hat at her daughter softball games, the daughter who wears a youth hoodie at school, the brother-in-law who flies in for the spring turkey opener and wants a shirt. A serious club apparel program covers all of them in the same club crest. Below is the full womens, kids, and family lineup.

The womens apparel that actually sells

• Womens Favorite Tee (Bella+Canvas) ($19.88): the womens-cut tee with chest crest, perfect for the everyday club shirt
• Womens Premium Triblend Tee ($24.88): softer drape, more flattering cut, premium feel
• Ladies Racerback Tank ($19.88): warm-weather scout days and turkey openers
• Womens Premium Cropped Hoodie ($47.88): the closet staple for fall
• Womens Heritage Cropped Tee (Champion) ($29.88): vintage-cut, ages well, sells year over year
• Womens Mid Length Racer Tank ($29.88): summer hot-weather option

The cropped hoodie consistently outsells every other womens piece. Stock it.

Youth apparel for member kids

• Youth Airlume Cotton Athletic Tee ($19.88): the standard youth tee, sizes XS to YXL
• Youth Hoodie (Gildan) ($36.88): the kid version of the lodge hoodie
• Youth Crewneck Sweatshirt ($33.88): no-hood option, school-appropriate
• Youth Performance Long Sleeve ($29.88): summer scout sun-protection
• Youth Baseball Hat (Valucap) ($25.86): structured baseball-style

Member kids who grew up in club gear become the next generation of members. Worth every dollar.

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The guest and family member tee

Most clubs have an "everyone" tee priced slightly cheaper than the main member tee. Usually a basic cotton crew in a single color with just the club logo on the chest. This is the tee that gets gifted to the brother-in-law on his first guest weekend, the cousin who drives up for opening day, the dad-in-law who just retired and wants to feel included.

Run it at $25 retail with $5 margin. The volume makes up for the lower margin.

How to merchandise the womens and family section

One of the biggest wins in shop layout: a dedicated "For Family" section on the shop landing page. Three reasons it works:

• Members do not have to remember the size guide for the womens-cut
• Spouses see clearly that the club apparel was designed with them in mind
• Holiday gifting becomes obvious (Christmas, Mothers Day, anniversaries)

The Done-For-You VIP plan builds this layout automatically. Self-Service VIP supports it manually.

Family revenue math

Source	30-member club	Average margin	Subtotal
Spouses (60% buy)	18	$15	$270
Member kids (50% have kids buy)	15	$12	$180
Holiday gifts (30% of total household)	20	$15	$300
Guest tees (annual)	15	$8	$120
Family annual subtotal	68 orders		$870

That is 35 percent of total annual apparel revenue from outside the member roster. See full profit math.

Frequently Asked Questions

Are the womens-cut and youth sizes the same as the mens equivalents?

No. Womens and youth are cut differently with their own size charts. Each product page shows the exact dimensions.

Can spouses and kids order without being members?

Yes. The shop is a public URL. Anyone with the link can buy.

Do you offer womens plus sizing?

Most womens tees run S to 3XL. Cropped hoodies and racerback tanks typically S to 2XL.

Can the youth and family section have different pricing than mens?

Yes. The club picks retail price independently for each item.