Bear Grips Pro ShopsHunting Club Merch Profit Math: What a Real Apparel Program Makes
- A 30-member hunting club typically clears $1,500 to $3,500 per year on apparel.
- Per-item margins: $10 on tees, $15-$20 on hoodies, $15 on hats and polos.
- Banquet night drives 20-40% of annual apparel revenue.
- Revenue covers lease fees, lodge upkeep, or year-end member dividends.
A real hunting club merch program is not a fundraiser hustle. It is a passive income stream the club banks year after year on top of dues. Below are the actual revenue numbers for clubs of three different sizes (15-member, 30-member, 60-member), the per-item margins, and how the math plays out across the banquet, the season, and the off-season. The numbers are conservative. Clubs that promote the shop hard at the banquet do better.
The unit economics
| Item | VIP base | Common retail | Margin per piece |
|---|---|---|---|
| Cotton tee | $19.88 | $30-$35 | $10-$15 |
| Performance tee | $23.86 | $36-$40 | $12-$16 |
| Long sleeve tee | $29.88 | $45 | $15 |
| Comfort Soft Hoodie | $36.88 | $55-$60 | $18-$23 |
| Champion Performance Hoodie | $45.88 | $70 | $24 |
| Embroidered rope hat | $29.86 | $45 | $15 |
| Mesh trucker hat | $25.88 | $35 | $9 |
| Sport-Tek polo | $34.88 | $50-$55 | $15-$20 |
A 15-member small club
| Source | Volume | Avg margin | Subtotal |
|---|---|---|---|
| Standard member tee (1 per member) | 15 | $12 | $180 |
| Hoodie (60% of members buy) | 9 | $20 | $180 |
| Hat (every member) | 15 | $15 | $225 |
| Banquet limited tee | 12 | $15 | $180 |
| Family & guest sales | 12 | $15 | $180 |
| Annual total | 63 orders | $945 |
A 30-member typical club
| Source | Volume | Avg margin | Subtotal |
|---|---|---|---|
| Standard member tee | 30 | $12 | $360 |
| Hoodie (70% buy) | 21 | $20 | $420 |
| Hat (everyone) | 30 | $15 | $450 |
| Polo (committee + 50% of members) | 20 | $18 | $360 |
| Banquet limited tee | 28 | $15 | $420 |
| Family & guest sales | 30 | $15 | $450 |
| Annual total | 159 orders | $2,460 |
Add affiliate commission from referring another club president to the platform and the 30-member club typically clears $2,500 to $3,500 per year.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.A 60-member large club
| Source | Volume | Avg margin | Subtotal |
|---|---|---|---|
| Standard member tee | 60 | $12 | $720 |
| Hoodie (75% buy) | 45 | $20 | $900 |
| Hat (everyone + repeats) | 75 | $15 | $1,125 |
| Polo (committee + members) | 40 | $18 | $720 |
| Banquet limited tee | 55 | $15 | $825 |
| Family & guest sales | 80 | $15 | $1,200 |
| Annual special-edition drops | 50 | $15 | $750 |
| Annual total | 405 orders | $6,240 |
What the club does with the money
- Lease fee offsets: every $1,000 in merch revenue offsets one month of a $1,000/month lease
- Lodge upkeep: gravel, fuel, repairs, new chairs at the lodge table
- Banquet underwriting: free venue and meal at the annual event
- Member dividends: clubs that have surplus reduce dues at year end
- Save for land: long-term clubs build reserves toward owning the lease
Two ways to push past the baseline
Two moves that double the baseline numbers:
- Get every member into the affiliate program: members get their own referral link, the club gets a share of every new club that signs up via a member referral. Compounds quietly.
- Run two limited drops per year: opening-week tee and banquet tee, both capped windows. Doubles the limited-edition sales motion.
Run the Numbers for Your Hunting Club
Open a free shop, add your roster, and watch the math compound. Members order direct, the club banks the markup.
Start FreeFrequently Asked Questions
Are the numbers realistic for a brand-new club shop?
Year one tends to land at 60 percent of these numbers. Year two and three hit the baseline. Year five and beyond exceed it as the brand compounds.
What is the biggest revenue lever?
The banquet. One night a year drives 20 to 40 percent of annual apparel revenue when done right.
Does the club have to pay sales tax or income tax on this?
Depends on the club legal structure (LLC, club, non-profit). Sales tax is handled by the platform. Income tax obligations are between the club and its accountant.
What if no members buy?
A shop with no buyers costs the club zero dollars on the free or VIP plans. Risk is bounded.
