Starting a brewery merch shop online with Bear Grips Pro Shops takes about 20 minutes for Self-Service setup, or one logo upload for the Done-For-You plan. The platform handles printing, packing, and shipping. The brewery owns the design, the products, and the retail prices. Margin on every sale flows to the brewery with zero inventory and zero fulfillment work. Here is the full setup walkthrough plus realistic revenue math at every brewery size.
| Plan | Monthly | Products | Best For |
|---|---|---|---|
| Free | $0 | 3 live | Microbreweries testing the waters or running a single souvenir item. |
| Self-Service VIP | $59 | 200 live | Breweries that want full control of design and pricing. Lower base costs save $4 to $11 per item. |
| Done-For-You VIP | $109 | 250 live | Brewery owners at the brewhouse 60 hours a week. Logo applied to 15 trending products each month, mockups, prices, layout all handled. |
Self-Service VIP pays for itself at 8 to 12 items sold per month. Done-For-You VIP pays for itself at 15 to 20 items per month plus the time savings.
Have the brewery logo (PNG with transparent background works best) and a clear brand direction locked before designing apparel. The four main brewery brand camps:
Each camp has different apparel direction. See: craft brewery apparel and branding direction for full direction by brand camp.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.Recommended starter lineup for a customer-facing brewery shop:
Five products cover the bulk of customer demand without overwhelming the shop. Add seasonal beer release shirts, anniversary editions, and womens cropped pieces as the program matures.
| Brewery Size | Monthly Visitors | Conv Rate | Monthly Margin | Annual Margin |
|---|---|---|---|---|
| Microbrewery | 500 | 3% | $225 | $2,700 |
| Small neighborhood | 2,000 | 3% | $900 | $10,800 |
| Mid-size local favorite | 5,000 | 3% | $2,700 | $32,400 |
| Destination craft brand | 15,000 | 3% | $9,900 | $118,800 |
Numbers assume $15 to $20 average margin per merch order. Add online sales (out-of-area customers following the brewery on social), festival appearances, and seasonal drop campaigns for a more realistic full-year number.
Traditional brewery merch suppliers (screen printers, embroidery shops, brewery-specific apparel vendors) typically require minimum orders of 24 to 144 units, charge setup fees, and require the brewery to hold inventory.
Bear Grips Pro Shops differs:
The model fits breweries that want a low-overhead, low-risk merch program without committing capital to inventory.
Open a free Bear Grips Pro Shops store today. Self-Service VIP and Done-For-You VIP available when you want lower costs or full setup done for you.
Start FreeFree and Self-Service VIP setup takes about 20 minutes if your logo is ready. Done-For-You VIP requires only a logo upload and the shop comes back live within a few business days.
Free plan: $0 monthly. Self-Service VIP: $59 per month. Done-For-You VIP: $109 per month. No per-shirt setup fees, no upfront inventory cost, no startup capital required.
A microbrewery with 500 monthly visitors clears about $225 per month. A small neighborhood brewery clears about $900. A mid-size brewery clears about $2,700. A destination craft brand can clear $10,000+ per month. Annual margin ranges $2,700 to $120,000+.
No. Bear Grips Pro Shops handles all printing, packing, shipping, and customer service. The brewery just sets the design and prices.
Bear Grips Pro Shops