Blog
Home / Blog / Start a Team Merch Shop
Custom Team Apparel with No Minimums. Free Shipping. Launch Your Shop Free.

How to Start a Competitive Gymnastics Team Merch Shop

April 8, 2026 6 min read By Sarah Caldwell
Quick Answer
Table of Contents
  1. Step 1: Create the Free Account and Pick the Plan
  2. Step 2: Upload the Team Logo and Set the Brand
  3. Step 3: Add the Core Five Products
  4. Step 4: Set Retail Prices and Margin
  5. Step 5: Share the Storefront Link
  6. What the Gym Earns in the First Year
  7. Affiliate Earnings on Top of Apparel Margin
  8. Frequently Asked Questions

Starting a competitive gymnastics team merch shop takes five steps and about an hour of work on the Bear Grips Pro Shops platform. No inventory, no setup fee, no minimum order on any piece. The gym earns $10 to $15 of margin per piece. A 40-gymnast program with engaged parents earns $2,000 to $3,000 of annual margin. Below is the step-by-step launch process.

Step 1: Create the Free Account and Pick the Plan

Sign up at shops.beargrips.com. The free plan supports three live products and zero monthly cost. The Self-Service VIP plan at $59 per month supports two hundred live products and the lowest base prices. For a competitive gymnastics team merch shop with a full product set, the VIP plan pays for itself in margin on the first ten to fifteen orders.

Step 2: Upload the Team Logo and Set the Brand

Upload the team logo as a print-ready PNG with a transparent background. Set the storefront name to the team or gym name. Pick a color palette that matches the team brand. Add a banner image with the team name and competitive level for the top of the storefront.

Step 3: Add the Core Five Products

Start with five anchor products that cover the team:

Add more pieces as the storefront grows. The dashboard supports adding, removing, or replacing pieces at any time.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Step 4: Set Retail Prices and Margin

Default recommended margin is $10 per item. For a competitive gymnastics team merch shop, a typical pricing model is:

The gym sets the retail. The margin lands in the gym account on every sale.

Step 5: Share the Storefront Link

The launch goes through three channels:

Reopen the announcement at the start of each competitive season, the start of camp, and before each major meet.

What the Gym Earns in the First Year

Team SizeBuyers (75%)Pieces per Buyer per YearMargin per PieceAnnual Margin
15 gymnasts11 + 22 parents2$10$660
30 gymnasts23 + 45 parents2.5$11$1,870
50 gymnasts38 + 75 parents2.5$12$3,375
100 gymnasts75 + 150 parents3$12$8,100

Most competitive programs land within these ranges in the first year. The margin grows in year two as gymnasts buy second pieces, families gift to alumni, and the camp season adds another revenue layer.

Affiliate Earnings on Top of Apparel Margin

Every Pro Shops account includes an affiliate link. A gym owner who refers another gym (a sister program, a regional partner, a friend at another competitive program) earns ten percent of the referred gym subscription forever plus one dollar per unit the referred gym sells. The affiliate income compounds on top of the apparel margin and is paid by Bear Grips, not by the referred gym.

Launch the Team Merch Shop in About an Hour

Free signup, no inventory, no minimum, $10+ margin per piece. The gym earns from every team and parent order.

Start Free

Frequently Asked Questions

How do I start a gymnastics team merch shop?

Sign up at shops.beargrips.com. Upload the team logo. Pick five to ten anchor products. Set retail prices with $10 to $15 of margin per piece. Share the storefront link with parents. The launch takes about an hour.

Do I need to buy inventory to start the shop?

No. The platform runs on print-on-demand. Each piece is printed and shipped when a parent or gymnast orders it. The gym holds zero stock at any time.

What does the shop cost the gym to run?

The free plan is zero per month. The Self-Service VIP plan is $59 per month and supports two hundred live products with the lowest base prices. The Done-For-You VIP plan is $109 per month and includes setup managed by an advisor.

How fast does the shop start earning?

Most gyms see the first order within a week of the launch announcement. By month three, the shop typically generates $200 to $700 of monthly margin depending on team size and engagement. The margin scales with team size and across the camp and season cycles.

Sarah Caldwell
Sarah CaldwellCrossFit and Functional Fitness Coach

Sarah owns a CrossFit affiliate and coaches HYROX teams in her off-hours. She has been in the functional fitness space for nine years and writes about box-life logistics, custom team apparel, and the new wave of hybrid training.

More articles by Sarah →
Bear Grips Pro Shops: Free storefronts for gyms, clubs, and teams. No inventory. No risk.