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Competitive Gymnastics Team Merch Revenue Math

March 13, 2026 6 min read By Sarah Caldwell
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Table of Contents
  1. Revenue Math by Team Size
  2. Margin per Piece by Product
  3. How Gyms Deploy the Margin
  4. Adding Camp Margin On Top of Season Margin
  5. Affiliate Margin Layered on Top
  6. Plan Comparison for the Competitive Gymnastics Gym Store
  7. Frequently Asked Questions

Competitive gymnastics team merch margin scales with the team roster, the engaged parent base, and the average margin per piece. A 30-gymnast program with engaged parents earns $1,800 to $2,200 of annual margin. A 60-gymnast program earns $3,500 to $4,200. A 100-gymnast program earns $6,000 to $8,000. Below is the full revenue math with assumptions, ranges, and how gyms typically deploy the margin.

Revenue Math by Team Size

RosterEngaged ParentsPieces per Buyer per YearAvg MarginAnnual Margin
15222.0$10$740
25382.5$11$1,732
40602.5$11$2,750
60902.5$12$4,500
801202.8$12$6,720
1201803.0$12$10,800

The numbers assume 75 percent of the roster orders apparel and roughly 1.5 parents per gymnast also order. Pieces-per-buyer accounts for repeat orders across the season (warm-up, hoodie, tee, replacement tees).

Margin per Piece by Product

PieceVIP BaseCommon RetailMargin
Cotton tee$19.88$28 to $32$8 to $12
Performance tee$23.86$30 to $36$6 to $12
Long sleeve$29.88$38 to $44$8 to $14
Tank$19.88$28 to $32$8 to $12
Hoodie$36.88$48 to $58$11 to $21
Crewneck$41.88$52 to $62$10 to $20
Womens cropped hoodie$47.88$58 to $68$10 to $20
Joggers$40.88$52 to $60$11 to $19
Quarter-zip$29.88$42 to $48$12 to $18
Polo$34.88$48 to $54$13 to $19
Adjustable hat$25.88$32 to $36$6 to $10

How Gyms Deploy the Margin

Most competitive gymnastics gyms deploy the apparel margin across five categories:

The margin compounds across the year. A $4,500 annual margin can fully cover the team year-end banquet plus a coach development clinic plus one half-scholarship.

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Adding Camp Margin On Top of Season Margin

The summer or holiday camp generates a separate revenue stream on top of the regular team apparel margin:

Camp SizePieces per CamperMargin per PieceCamp Margin
30 campers1.8$10$540
60 campers1.8$11$1,188
100 campers2.0$11$2,200
150 campers2.0$12$3,600

A 60-gymnast competitive program that also runs a 100-camper summer camp earns approximately $4,500 from the team plus $2,200 from the camp for a $6,700 combined annual margin.

Affiliate Margin Layered on Top

Every Pro Shops account includes an affiliate link. The gym owner who refers another gym earns ten percent of the referred gym subscription forever plus one dollar per unit the referred gym sells. For a gym owner active in the regional or national competitive scene who refers three to five gyms per year, affiliate income often adds $500 to $2,000 of margin on top of the gym own apparel margin.

Plan Comparison for the Competitive Gymnastics Gym Store

PlanMonthlyLive ProductsBest For
Free$03Small teams starting with tee plus hoodie plus hat
Self-Service VIP$59200Most competitive programs, full apparel set, lowest base prices
Done-For-You VIP$109250Full white-glove setup, advisor managed

The VIP plan pays for itself in the margin difference on the first ten to fifteen hoodies sold each month. For programs running 25 or more gymnasts, the Self-Service VIP is the right starting plan.

Open the Team Merch Shop and Start Earning Margin

$10 to $15 of margin per piece. The gym earns from every gymnast, parent, and coach order across the year.

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Frequently Asked Questions

How much does a competitive gymnastics team earn on team merch?

A 30-gymnast program earns $1,800 to $2,200 of annual margin. A 60-gymnast program earns $3,500 to $4,500. A 100-gymnast program earns $6,500 to $8,000. The margin scales with team size, engaged parent base, and pieces per buyer per year.

What is the average margin per gymnastics team merch piece?

$8 to $12 per cotton tee on the VIP plan. $11 to $21 per hoodie. $11 to $19 per joggers or quarter-zip. $6 to $10 per hat. The gym sets the retail and the margin is the difference between the VIP base and the retail.

Can the merch margin fund team meet fees?

Partially or fully depending on team size. A 60-gymnast program with $4,500 of annual merch margin typically covers a meaningful share of team meet entry fees across the season. Larger programs can fund team meet fees and scholarship and coach development.

Does the gym pay any cost for the apparel platform?

The free plan is zero per month. The Self-Service VIP plan is $59 per month for the lowest base prices and two hundred live products. The Done-For-You VIP plan is $109 per month and includes full setup by an advisor.

Sarah Caldwell
Sarah CaldwellCrossFit and Functional Fitness Coach

Sarah owns a CrossFit affiliate and coaches HYROX teams in her off-hours. She has been in the functional fitness space for nine years and writes about box-life logistics, custom team apparel, and the new wave of hybrid training.

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