How to Set Up an On-Demand Sales Team Apparel Store

March 10, 2026 6 min read By Eli Goldberg

Quick Answer

Set up a branded sales team apparel store in about one week.
Upload logo, pick products, set pricing, share the store with reps.
No coding, no warehouse setup, no inventory commitment.
Reps order on demand and pieces ship direct to home or office.

Table of Contents

Step 1 — Sign up and pick the plan
Step 2 — Upload the logo
Step 3 — Pick the products
Step 4 — Set pricing
Step 5 — Share the store URL with reps
Step 6 — Track the orders
Frequently Asked Questions

Setting up a sales team apparel store used to require contracts with a corporate gifting vendor, a quarterly bulk-order forecast, and warehouse space at the home office. With the on-demand model, the setup takes a week. Sign up, upload the logo, pick the 6 to 10 products that fit the team, set pricing, share the store URL with the reps. Each rep orders their own size on demand. No inventory commitment, no MOQ, no warehouse. Here is the step-by-step.

Step 1 — Sign up and pick the plan

Three plan options. Free supports 3 products to test the model. Self-Service VIP ($59/mo) unlocks all 63 products at base VIP pricing. Done-For-You VIP ($109/mo) adds a personal advisor who builds the store layout, picks the products, and curates the seasonal refresh. For most sales teams under 50 reps, Self-Service VIP is the right tier.

Step 2 — Upload the logo

Upload the company logo file (SVG, PNG, or AI). The logo gets digitized once and applied to every piece in the store. Both embroidered and screen-print versions of the logo are prepared. No per-order setup fee.

Step 3 — Pick the products

Start with the core 6 products for a sales team store:

Sport-Tek Mens Performance Polo (the daily polo)
Gildan Womens Premium Cotton Pique Polo (parity for women on the team)
Performance Quarter-Zip Pullover (the layer piece)
Comfort Soft Hoodie (the SKO and casual piece)
Airlume Cotton Athletic Tee (the casual tee)
Premium 5-Panel Baseball Hat (the accessory)

Add more products as the use cases develop: Champion Performance Hoodie for presidents club, Long Sleeve Cotton Shirt for cold-weather field reps, Womens Quarter-Zip for parity, etc.

Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.

Step 4 — Set pricing

Three pricing models:

Pass-through: retail equals base cost. Company card covers it. Reps pay nothing.
Subsidized: retail set below base, company subsidizes the gap.
Rep-paid: retail set at base plus small margin. Reps pay personally.

Most sales team stores run pass-through where the company eats the cost.

Step 5 — Share the store URL with reps

The store gets a URL like shops.beargrips.com/yourteam. Share it in Slack, email, or onboarding documentation. Each rep clicks the link, picks their size, places the order. Pieces ship to home in about a week. The store stays open year-round.

Step 6 — Track the orders

The admin dashboard shows every order, every shipment, and the running monthly spend. Use it to track who ordered what, plan the next SKO drop, and stay on budget.

Set Up Your Sales Team Apparel Store

Logo upload, product selection, pricing, store live. About a week from start to first order. No MOQ, no warehouse.

Start Free

Frequently Asked Questions

How long does the full setup take?

About a week from sign-up to first order. Logo digitization is the longest single step at 1 to 2 business days.

Do I need a graphic designer to set up the store?

No. Upload the logo file you already have. We digitize for embroidery and prepare the print files at no charge.

Can I add or remove products from the store after launch?

Yes. The product catalog is editable any time. Add a new SKU for the next SKO season, remove a product that is not selling.

Can I see the store before sharing it with reps?

Yes. The store launches in preview mode. The admin reviews it, makes adjustments, then opens it to reps.

Eli GoldbergSmall Business Branding Writer

Eli writes about small business and startup branding. He spent eight years in B2B marketing before going independent and covers how small companies use apparel for swag, conferences, hiring events, and team building.