A construction company apparel program is the branded uniform system that runs across every role in the company: field crew, project management, office staff, and client-facing events. Bear Grips Pro Shops builds the program off a single shop link with no upfront cost, no minimum order, and no per-color setup fees. One logo file feeds tees, polos, hoodies, hats, and quarter-zips across the full lineup.
A complete program covers four tiers:
The program runs off one shop link with all four tiers visible at the same time. Each crew member, leader, and office staff member orders from their tier directly.
For a mid-size GC with 25 field crew, 5 project managers, and 4 office staff, a starter apparel program at VIP base prices:
| Tier | People | Cost per Person | Tier Total |
|---|---|---|---|
| Field crew (2 tees + 1 long-sleeve + 1 hoodie + 1 cap) | 25 | $130 | $3,250 |
| Project management (2 polos + 1 quarter-zip + 1 premium hoodie + 1 lifestyle cap) | 5 | $245 | $1,225 |
| Office (1 crewneck + 1 tri-blend tee + 1 quarter-zip) | 4 | $95 | $380 |
| Annual event apparel (averaged) | 1 event | $800 | $800 |
Year-one program cost: approximately $5,655 at VIP base. Annual refresh after year one: roughly $1,500-2,500 depending on team growth and event count. Compared to traditional uniform programs (which often run $200-400 per crew member with annual rental fees), the build-it-once-and-refresh approach is meaningfully more cost-effective.
Bear Grips Pro Shops: Custom Apparel for Your Team. No Minimums. Free Shipping.The simplest construction apparel program runs cost-only: the company covers the cost of every piece and issues it to the crew as part of employment. No retail markup, no public-facing pieces, no revenue tied to the apparel.
Pros: simple to manage, all apparel is an expense line item, crew gets free apparel as a recruiting and retention signal.
Cons: misses the optional revenue stream from selling branded apparel to clients, subs, and the public. Misses the marketing reach of crew members wearing the apparel off-the-clock.
This model works for GCs with no marketing infrastructure (no social media, no neighborhood marketing presence) and no interest in running a retail apparel line. Sign up, upload the logo, order at cost, distribute to the crew.
A more profitable program runs hybrid: crew apparel is cost-only, but the shop also lists public-facing pieces at retail markup. Subcontractors, clients, neighbors near jobsites, supply yard visitors, and social media followers can buy branded pieces directly off the same shop link.
For a residential GC with strong neighborhood presence and an active social media account, the retail side can fund the entire cost-only program. 50 hoodies sold to neighbors and clients at $18 margin per hoodie covers roughly $900, which offsets a significant fraction of the field-crew tee budget.
The shop holds both tiers simultaneously. Crew pieces show up at cost when the crew uses the shop link. Retail pieces show up at standard markup when anyone else uses the link. No separate shops needed.
Two paths to building the program:
Most general contractors with 20+ field crew members run the Done-For-You plan because the time savings on shop management outweighs the $50 a month price difference.
Field crew, leadership, office, event. One shop, one logo, all four tiers. Done-For-You VIP at $109 a month builds it for you. Self-Service VIP at $59 a month.
Start FreeOn the self-service plan, an active GC can build a 10-product shop in 2-3 hours and have first apparel in hand in about a week. On the Done-For-You plan, a shop advisor builds the full program in 5-7 business days from initial signup.
Yes. The same shop link supports adding new products, new tiers, and new personalization options as the company grows. No need to rebuild the shop. Just add new SKUs, new colors, or new event tiers as needed.
New hires get a shop link on their first day. They order their own starter apparel from the field crew tier and ship to whatever address works (home, office, jobsite). Cost is either covered by the company centrally (cost-only model) or expensed by the new hire and reimbursed.
There is no formal return process. Once a piece ships, the crew member keeps it. Some GCs include a one-time apparel cost in the employment contract as a "kept by employee" perk. Others issue apparel cost-only and treat it as a recurring expense across hires and turnover.
Bear Grips Pro Shops